Ninety Percent

Rating: Good

Price: $ $ $ $

Location: United Kingdom

Official brand website: Visit

Ninety Percent, a sustainable fashion brand, is making waves in the industry with its dedication to eco-friendly materials and ethical practices. With an environment rating of ‘good’, the brand is committed to using a high proportion of eco-friendly materials, including Global Organic Textile Standard (GOTS) cotton. This ensures that their clothing is made with materials that have met stringent organic farming and production standards.

One of the standout features of Ninety Percent’s sustainability efforts is its use of eco-friendly materials, which significantly reduces the amount of harmful chemicals, water, and wastewater used in the production process. This not only helps to protect the environment but also ensures that their garments are safe for both the wearer and the planet.

However, one area where Ninety Percent could improve is packaging. Currently, there is no evidence to suggest that the brand minimizes packaging waste or uses sustainable packaging materials. This is an area that they could explore to further enhance their commitment to sustainability.

When it comes to labor practices, Ninety Percent is making progress. With a labor rating of ‘it’s a start’, the brand has implemented a Code of Conduct that covers all of the International Labour Organization’s Four Fundamental Freedoms principles. This ensures that their workers are treated fairly and have the freedom to associate, bargain collectively, and work in safe conditions.

In addition, Ninety Percent takes the monitoring of health and safety issues seriously. They conduct third-party audits of their final stage of production suppliers to ensure that workers are not subjected to hazardous conditions. Furthermore, the brand sources its final stage of production from countries with extreme risk of labor abuse, showing their commitment to supporting workers in vulnerable regions.

To promote transparency and accountability, Ninety Percent traces most of its supply chain, including all of the final stage of production. This allows them to ensure that their garments are made under fair and ethical conditions. By tracing their supply chain, the brand also demonstrates their commitment to combatting issues such as child labor and forced labor, which can be prevalent in the fashion industry.

When it comes to animal welfare, Ninety Percent receives a rating of ‘great’. They proudly state that their entire product range is vegan, meaning that no animal products or by-products are used in their clothing. This not only aligns with their sustainability goals but also appeals to consumers who are conscious of the impact their choices have on animals and the environment.

In conclusion, Ninety Percent is a brand that is making substantial strides in sustainability. With a focus on eco-friendly materials and ethical labor practices, they are actively working towards a more sustainable future for the fashion industry. While there are areas where they can further improve, such as minimizing packaging waste, their overall commitment to sustainability is commendable. By choosing Ninety Percent, consumers can feel good about their fashion choices and support a brand that prioritizes the planet, people, and animal welfare.

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