Rating: Good

Price: $ $ $ $

Location: Germany

Official brand website: Visit

Noani: Making Sustainable Fashion a Start

When it comes to sustainability in the world of fashion, one brand that is making strides is Noani. With an overall rating of ‘Good,’ Noani is dedicated to incorporating eco-friendly materials and ensuring the rights of workers in its supply chain. Let’s take a closer look at what sets Noani apart and why it is a brand worth supporting.

Eco-Friendly Materials and Manufacturing

Noani understands the importance of using eco-friendly materials in the fashion industry. With a medium proportion of recycled materials, this brand aims to reduce its impact on the environment. By utilizing these materials, Noani limits the amount of chemicals, water, and wastewater used in the production process. This commitment to sustainable manufacturing practices sets a positive precedent for the industry.

While Noani is taking steps in the right direction with its use of eco-friendly materials, there is currently no evidence that the brand minimizes textile waste during the manufacturing process. However, by actively incorporating recycled materials, Noani does contribute to reducing the waste generated by the fashion industry.

Labour Rights and Ethical Production

Noani’s labour rating is ‘It’s a start.’ While there is room for improvement, the brand does adhere to certain ethical standards. The final stages of production take place in the European Union, which is considered a low/medium risk region for labor abuse. This means that workers involved in the manufacturing process are less vulnerable to exploitation.

Although Noani does not have a documented Code of Conduct, the brand does have a formal statement that covers workers’ rights. This demonstrates a commitment to ensuring fair treatment and creating a safe working environment.

Noani also traces most of its supply chain, which adds an additional layer of transparency to its production process. While there is no evidence that the brand ensures payment of a living wage throughout its supply chain, it is a step that Noani can take to further improve its labor rating.

Animal-Friendly Fashion

For those who prioritize animal welfare, Noani is a brand to support. With a rating of ‘Great’ in the animal category, Noani proudly states that its entire product range is vegan. By offering fashion items that are free from animal products, Noani caters to individuals who are mindful of their fashion choices and seek cruelty-free alternatives.


Noani is a brand that is making a positive impact in the world of sustainable fashion. With a focus on incorporating eco-friendly materials and being mindful of labor rights, Noani sets an example for other brands to follow. While there is always room for improvement, Noani’s commitment to sustainability and animal welfare makes it a brand worth supporting. By choosing Noani, consumers can actively contribute to a more sustainable and compassionate fashion industry.

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