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Osei-Duro: A Sustainable Fashion Brand Making a Positive Impact
Welcome to the world of sustainable fashion, where brands like Osei-Duro are leading the way towards a more environmentally friendly and socially responsible industry. Osei-Duro is a brand that values the planet, people, and animals, and is committed to making a positive impact in all aspects of its supply chain and operations.
Planet Rating: “It’s a Start”
At Osei-Duro, environmental sustainability is a key focus. The brand has been rated as “It’s a Start” in our Planet rating, which evaluates brands based on their environmental policies in their supply chains. Osei-Duro has shown commendable efforts in several areas of sustainability.
- Use of Lower-Impact Materials: Osei-Duro is dedicated to using some lower-impact materials in its products. Notably, the brand makes use of materials like Lenzing Ecovero, which is a sustainable alternative to traditional fabrics. By opting for these materials, Osei-Duro reduces its carbon footprint and minimizes environmental harm.
- Waste Reduction: Osei-Duro understands the importance of minimizing waste in the fashion industry. To tackle this issue, the brand reuses some of its textile offcuts, which significantly reduces the amount of fabric waste generated. This responsible approach contributes to a circular economy and limits the resources consumed.
- Lower-Impact Dyes: In line with its commitment to sustainability, Osei-Duro utilizes lower-impact dyes in some of its products. By opting for these dyes, the brand ensures that its production processes are less harmful to the environment, particularly in terms of water pollution.
While Osei-Duro has made commendable efforts in these areas, there is room for improvement. Currently, there is no evidence to suggest that the brand is taking meaningful action to reduce water use. Water scarcity is a pressing global issue, and it is important for fashion brands to actively address this challenge through responsible water management practices.
People Rating: “Good”
Osei-Duro recognizes the importance of workers’ rights and has been rated as “Good” in our People rating. This rating evaluates brands’ policies and practices on various aspects, including child labor, living wages, and gender equality. Osei-Duro has demonstrated its commitment to the well-being and empowerment of its workforce in several ways.
- Supply Chain Transparency: Osei-Duro partly traces its supply chain, including all of the final production stages. This level of transparency ensures that the brand has a clear understanding of the working conditions and practices throughout its supply chain, allowing it to address any issues effectively.
- Partnership with Artisans: The brand partners with artisans in Ghana, providing them with opportunities for economic empowerment. This collaboration supports local communities and helps preserve traditional craftsmanship, creating a positive social impact.
- Jobs for Disadvantaged Communities: Osei-Duro goes beyond traditional employment practices by providing jobs for workers from disadvantaged communities. By doing so, the brand contributes to poverty alleviation and promotes social inclusion.
However, it is not clear if Osei-Duro ensures that all workers in its supply chain are paid living wages. Ensuring fair wages is essential for the well-being and livelihoods of workers, and it is an area where the brand could further enhance its commitment to social responsibility.
Animals Rating: “Good”
Animal welfare is another important aspect of sustainability, and Osei-Duro has been rated as “Good” in our Animals rating. The brand demonstrates a responsible approach towards animal-derived products and has taken measures to ensure their sourcing is ethical and sustainable.
- Use of Silk: Osei-Duro appears to use silk in some of its products. While silk is derived from animals, it is considered a more sustainable option compared to materials like leather, wool, down, fur, angora, exotic animal skin, or exotic animal hair. By avoiding these materials, Osei-Duro demonstrates its commitment to responsible sourcing and animal welfare.
Overall, based on our evaluation of publicly available information, we rate Osei-Duro as “Good” for its sustainability efforts. The brand’s focus on lower-impact materials, waste reduction, supply chain transparency, support for artisans and disadvantaged communities, and responsible sourcing of animal-derived products are steps in the right direction towards a more sustainable fashion industry.
In conclusion, Osei-Duro serves as an inspiration for other fashion brands, proving that it is possible to create beautiful and stylish products without compromising the well-being of the planet, people, or animals. As consumers, supporting brands like Osei-Duro can make a meaningful difference in driving positive change within the fashion industry, promoting sustainability and social responsibility.