Our Rating: 3 Stars - It's a start

Price: $ $ $ $

Country of origin: France

Official brand website: Visit

Picture: A Sustainable Fashion Brand Leading the Way

In today’s world, where climate change and environmental degradation are pressing concerns, sustainable fashion has emerged as a powerful solution. One brand that is making significant strides in this arena is Picture. With a strong focus on sustainability and a commitment to minimizing their environmental impact, Picture is setting new standards for the fashion industry.

The Environmental Impact

Picture’s environment rating is ‘good’. This means that the brand prioritizes the use of eco-friendly materials, including recycled materials. By incorporating these materials into their products, Picture is able to reduce their reliance on non-renewable resources. Additionally, the brand takes steps to minimize textile waste by reusing offcuts in their production process. This not only reduces waste but also contributes to the circular economy.

Moreover, Picture’s use of eco-friendly materials has a positive impact on resource consumption. By utilizing these materials, the brand limits the amount of chemicals, water, and wastewater used in their production. This not only reduces their carbon footprint but also helps to conserve precious natural resources.

Labor Practices

When it comes to labor practices, Picture’s rating is ‘it’s a start’. While the brand sources its final stage of production from countries with extreme risk of labor abuse, there is no evidence to suggest that they ensure a living wage for their workers. However, Picture does demonstrate a commitment to transparency by tracing most of its supply chain.

Furthermore, the brand takes steps to ensure social compliance in their supply chain by auditing some of their suppliers, including all of the final stage of production. While there is room for improvement, Picture’s efforts show promise in promoting fair labor practices within the fashion industry.

Animal Welfare

Picture’s animal rating is ‘not good enough’, indicating a need for improvement in this aspect. While the brand does not use fur, down, exotic animal skin, exotic animal hair, or angora, there is no evidence to suggest that they have an animal welfare policy in place. However, it is worth noting that Picture does use leather and wool in their products.

Overall, Picture is rated ‘It’s a start’ in terms of their sustainability efforts. While there is still work to be done, the brand’s commitment to eco-friendly materials and recycling, as well as their efforts to promote fair labor practices, are commendable. As the fashion industry continues to evolve, Picture is leading the way towards a more sustainable future.

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