Rating: Good

Price: $ $ $ $

Location: Germany

Official brand website: Visit

Overview of PYUA

PYUA is a brand that focuses on sustainability in the fashion industry. It has been given a rating of ‘it’s a start’ in terms of its environmental practices. The brand uses a high proportion of eco-friendly materials, with a particular emphasis on recycled materials. This reduces its climate impact and limits the use of chemicals, water, and wastewater in its production process. However, there is currently no evidence to suggest that PYUA is actively minimizing textile waste or taking specific steps to reduce energy use and greenhouse gas emissions.

In terms of labor practices, PYUA has also been given a rating of ‘it’s a start’. The brand is a member of the Fair Wear Foundation, which indicates a commitment to fair labor practices. However, it does source its final stage of production from countries with a high risk of labor abuse. This raises concerns about the working conditions and wages of the workers involved in the production process. While PYUA does conduct audits of some of its suppliers, including all of the final stage of production, there is no evidence to suggest that it ensures the payment of a living wage throughout its supply chain.

On the animal welfare front, PYUA has been rated as ‘good’. The brand does not use fur, leather, down, exotic animal skin, exotic animal hair, or angora in its products. However, it does use wool, which may raise concerns for some consumers who are concerned about the ethical treatment of animals in the fashion industry.

Overall, PYUA has been given a rating of ‘Good’ in terms of its sustainability practices. While there are areas in which the brand could improve, such as minimizing textile waste and ensuring the payment of a living wage throughout its supply chain, it is commendable that PYUA is using a high proportion of eco-friendly materials and has taken steps to eliminate the use of certain animal products in its products. By continuing to prioritize sustainability and making improvements in areas such as labor practices and waste reduction, PYUA has the potential to become a leader in the sustainable fashion industry.

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