Rating: Good

Price: $ $ $ $

Location: Finland

Official brand website: Visit

Samuji is a brand that focuses on sustainability and has been rated “Good” in terms of its environmental policies. The brand’s commitment to the planet is evident in its use of lower-impact materials, including upcycled materials. By using these materials, Samuji reduces its carbon emissions and wastewater. However, there is currently no evidence to suggest that the brand is actively taking steps to further reduce its energy use or greenhouse gas emissions.

One notable aspect of Samuji’s sustainability efforts is its avoidance of plastic packaging. Plastic packaging is a major contributor to environmental pollution, particularly in the form of plastic waste that often ends up in the ocean. By opting for alternative packaging materials, Samuji is making a conscious effort to minimize its environmental impact.

Another commendable practice of Samuji is its limited production runs. By producing in smaller quantities, the brand aims to minimize waste. This approach ensures that there is no excess inventory that might end up being discarded or contributing to landfill waste. By being mindful of its production processes, Samuji demonstrates a commitment to sustainability and responsible consumption.

In terms of workers’ rights, Samuji has been rated “It’s a Start.” The brand’s final production stage takes place in the European Union, which is considered a low to medium risk region for labor abuse. Samuji also has a comprehensive Code of Conduct that covers the International Labor Organization’s Four Fundamental Freedoms principles. This commitment to workers’ rights is crucial in ensuring fair labor practices, including the prevention of child labor, fair wages, and gender equality.

Samuji also traces most of its supply chain, which is an essential factor in ensuring transparency and accountability. By monitoring its supply chain, the brand can identify any potential ethical issues and take appropriate action to address them. Additionally, Samuji claims to ensure payment of a living wage in its supply chain. However, it does not provide a specific definition of what constitutes a living wage. Clarifying this definition would further enhance the brand’s commitment to workers’ rights.

When it comes to animal welfare, Samuji has received a “Good” rating. While the brand appears to use silk, it has policies in place to source wool from non-mulesed sheep. However, it does not provide any evidence to verify these claims. On a positive note, Samuji does not appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair in its products. By avoiding these materials, the brand contributes to the ethical treatment of animals in the fashion industry.

Based on all the publicly available information reviewed, Samuji has received an overall rating of “Good.” This rating reflects the brand’s efforts in terms of environmental sustainability, workers’ rights, and animal welfare. By continually striving to improve its practices and providing evidence to support its claims, Samuji can further solidify its position as a sustainable and responsible fashion brand.

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