The Crafty Bird
Our Rating: 3 Stars - It's a start
Price: $ $ $ $
Country of origin: United Kingdom
Official brand website: Visit
The Crafty Bird is a brand that focuses on creating sustainable products while also keeping up with the latest fashion trends. However, when it comes to environmental impact, The Crafty Bird’s rating is ‘not good enough’. This means that the brand does not use eco-friendly materials in its production process. This is a significant concern, as the textile industry is known for its harmful effects on the environment.
Furthermore, The Crafty Bird has not made any efforts to minimize textile waste. Textile waste is a growing problem worldwide, and reducing it should be a priority for all fashion brands. By having a limited production run, The Crafty Bird could have contributed to minimizing textile waste, but unfortunately, there is no evidence of such initiatives.
Another area where The Crafty Bird needs improvement is in its use of hazardous chemicals. There is no evidence that the brand has taken any meaningful action to reduce or eliminate the use of hazardous chemicals in its production process. This is concerning not only for the environment but also for the health and safety of the workers involved.
On the labor front, The Crafty Bird’s rating is ‘it’s a start’. The brand manufactures its products in-house, which is a positive step towards ensuring fair labor practices. Additionally, The Crafty Bird traces some aspects of its supply chain, which means that it has some visibility into where its materials are sourced. However, there is no evidence that the brand ensures the payment of a living wage in its supply chain. Paying a living wage is essential for supporting the workers who contribute to the brand’s success.
When it comes to animal welfare, The Crafty Bird’s rating is also ‘it’s a start’. While the brand does not use leather, fur, down, angora, or exotic animal skin, it does use wool and exotic animal hair. The use of animal-derived materials raises questions about the welfare of the animals involved. Unfortunately, there is no evidence that The Crafty Bird has an animal welfare policy in place.
Overall, The Crafty Bird is rated ‘It’s a start’. While the brand has made some efforts towards sustainability, there is still a long way to go. Improving the brand’s environmental rating by using eco-friendly materials, minimizing textile waste, and reducing the use of hazardous chemicals should be a priority. Similarly, steps should be taken to ensure fair labor practices and the payment of a living wage. Additionally, implementing an animal welfare policy that prohibits the use of animal-derived materials would further enhance The Crafty Bird’s sustainability efforts.
