Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: United Kingdom

Official brand website: Visit

Wires, a brand that is making strides in sustainability, has been evaluated and given a rating of “It’s a Start” in terms of its environmental policies. The brand is committed to minimizing its impact on the planet and has implemented several practices to achieve this goal.

Environmental Policies

One of the factors influencing Wires’ rating is its use of lower-impact materials, including organic cotton. Organic cotton is grown without the use of harmful pesticides and chemicals, making it a more sustainable option compared to conventional cotton. By opting for organic cotton, Wires is reducing the environmental impact of its supply chain.

In addition to using lower-impact materials, Wires also focuses on waste reduction. The brand reuses all of its scraps, ensuring that no materials go to waste. This practice helps to minimize waste and contributes to a more circular economy.

Wires also takes steps to reduce packaging waste by using some recycled packaging. By utilizing recycled materials for its packaging, the brand is reducing the demand for new resources and minimizing its carbon footprint.

Water conservation is another area where Wires shines. The brand leverages 3D printing technology, which helps to reduce its water use. 3D printing allows for precise and efficient production, minimizing the need for excessive water in the manufacturing process.

Workers’ Rights

Wires understands the importance of protecting workers’ rights and has implemented policies and practices to ensure fair treatment. In terms of our “People” rating, which assesses brands’ policies and practices related to workers’ rights, Wires has received a “Good” rating.

Part of Wires’ supply chain is certified by the WFTO Guarantee System and uses Global Organic Textile Standard (GOTS) certified organic cotton. These certifications provide assurance that certain labor standards are being met in the production process.

Wires also partially traces its supply chain, including all of the final production stage. This transparency allows for greater visibility into the working conditions and treatment of workers involved in the brand’s supply chain.

While Wires claims to have a Code of Conduct in place, it does not publicly disclose it. Publicly disclosing the Code of Conduct would provide stakeholders with greater transparency and ensure accountability for the brand’s labor practices.

Wires ensures that some workers in the final production stage are paid living wages, although this practice is not extended to its entire supply chain. While it is commendable that Wires prioritizes living wages for some workers, there is room for improvement to ensure fair compensation throughout the entire supply chain.


When it comes to animal welfare, Wires has not been rated as the brand’s products are generally free of animal-derived materials. Therefore, the impact on animals is not applicable for Wires’ overall rating.

Overall Rating

Wires’ overall rating is based on its combined environment and labor scores. Taking into account all publicly available information, Wires has been rated as “Good” overall. The brand’s commitment to using lower-impact materials, reducing waste, and protecting workers’ rights has contributed to its positive rating.

As Wires continues to evolve and improve its sustainability practices, it has the potential to achieve an even higher rating in the future. By implementing further measures to reduce environmental impact and ensuring fair treatment of workers throughout its entire supply chain, Wires can become a leading example of sustainability in the fashion industry.

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