Consumerism

  1. Doing
  2. Lifestyle
  3. People

Ethical Clothing founders Ben Heinkel and Jack Hesketh had the same problem, so they built a solution. Meet the new ethical and sustainable clothing search engine Ethical Clothing, a platform built for sustainable shopping.

Ethical Clothing focuses on ethical brands, helping eco-conscious shoppers quickly search and filter for sustainable clothing.

Dig deeper → 5 min

  1. Doing
  2. Lifestyle
  3. People

Busy? Try the speed read.

Here's how to transform yourself into a minimalist:

  1. Track your purchases and categorize them. I break my purchases into "needs" (basic modern survival stuff), "boosts" (productive buys), and "luxuries" (extra things that make life more enjoyable).
  2. Think before you buy, think after. Why am I about to make this purchase? Now imagine making the purchase, how would you feel after one week, one month, one year?
  3. Take responsibility for a product's end-of-life. The trash can or recycling bin should be the last option. Can you share it, borrow it, sell it, repurpose it, thrift it, make it?

Bottom line: 'Less is more' stands the test of time; when you practice minimalism in an intentional way, everyone benefits. If you do shop, always keep ethics and savings in mind.

Dig deeper → 4 min


  1. Doing
  2. Lifestyle
  3. People
  4. Thinking
Busy? Try the speed read.

The scoop: Individuals need basic survival skills to lead a more sustainable lifestyle.

Ways to be more independent + sustainable:

  • Grow your own food
  • Make something from scratch (DIY)
  • Learn one new hard skill every "x" (42 examples with how-to videos below)
  • Rescue an animal
  • Make your property inclusive to wildlife
  • Stop buying random shit
  • Choose fresh air over screen time (at least once a day)

Bottom line: If you understand how to be independent, you can seamlessly be your best sustainable self. If you are dependent on institutions in your everyday life, you are not a sustainable human. Sorry, not sorry.

Dig deeper → 5 min

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