electric vehicles

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  2. Business
  3. Profit
  4. Tech
Big picture: Ford has announced a $50 billion investment in EVs as these vehicles become more popular. Ford is trying to chase Tesla’s business model with lower overhead costs and higher profits.Ford will keep the Mustang’s ICE, but a hybrid or electric model could come by the decade’s end.ICE cars are here for now, but bodies like the EU are trying to phase them out.Sports car manufacturers are also making the transition to EVs. In reality: ICE cars are far more prevalent than EVs, but manufacturers feel pressure from investors to shift to EVs because of profits and climate change. The world has shifted gears toward greener initiatives in the past few years. People and companies have started to take climate change seriously as its effects start to show. Consumers want more sustainability, and one sector moving forward with greener products is the automotive industry. Manufacturers’ green goals, such as Ford’s investment in EVs, have made many people wonder what’s next for internal combustion engine (ICE) cars. Dig deeper → 3 min
  1. Better Business
  2. Business
  3. Profit

This week, I had the chance to sit down with Madison Rifkin, founder of Mount. Mount is a SaaS platform that enables private property (think airbnb) to launch, track and monetize their guest amenities. Those amenities can include things like bikes and e-scooters.

Mount allows travelers to use more sustainable modes of short distance travel in place of ubers or car rentals. And it accomplishes this without causing a scooter-frenzied-tourist headache for city administrators, because all of the equipment is completely owned and controlled by the host.

If you'd like to learn more about Mount and how they're disrupting the hospitality industry, check out the full Q&A below.

Check out our full interview.

  1. Better Brands
  2. Better Business
  3. Business
  4. Profit
Busy? Try the speed read.

Big picture: GM announced plans to release an electric Hummer in 2023. It got me thinking, is it time to make the switch to electric vehicles?

Benefit of electric vehicles:

  1. Lower carbon footprint... social impact ✓
  2. Lower maintenance costs... convenience factor ✓
  3. Tax credits... financial incentive ✓

Cost of electric vehicles:

  1. EVs require minerals like cobalt and lithium to function. Mineral mining is a tough industry with poor standards in developing countries like Bolivia and Chile. Organizations are working to change that.
  2. Electric vehicles have a limited driving range compared to their gas cousins. You may find yourself charging up more than usual.
  3. High sticker prices: The average price of a new electric vehicle is almost double the price of a gas car.
  4. Limited amount of charging stations: this is a tricky one, because there are still more charging stations per EV on the road than there are gas stations for gas cars. Unless you go on a road trip, most of your charging will probably be at home anyway.

Bottom line: With billions of dollars flowing in, electric vehicles are not only here to stay, they are booming.

If you 1) need a car in your life 2) want to be a part of a cleaner future and 3) can afford the extra monthly cost (for now), then making a switch to electric vehicles is the right thing to do.

Dig deeper ➝ 3 min

  1. Better Brands
  2. Business
  3. Profit
Busy? Try the speed read.

Founder story: Elon Musk (co-founder) is a controversial figure with a complicated history. But he is a forward-thinker that can help drive a more sustainable future.

Industry standards: Automakers have a history of poor environmental standards. The manufacturing process requires loads of resources, equipment and infrastructure. Tesla has a $500bn+ market cap, so we understand that complete sustainability is difficult to accomplish.

Materials: Modern cars use metals (aluminum in common), silica, rubber, plastic, rubber, soy, wheat, rice… to name a few. In terms of sustainability, the lithium ion battery is most concerning.

Tesla's current battery uses cobalt... linked to human rights violations in the Congo. Cobalt also makes the vehicle more expensive. Tesla is currently working to remove cobalt from their supply chain.

Ethics: To hit ambitious production goals, Tesla overworked domestic workers in a pretty ugly way. That adds to their controversy in the Congo. Not a good look when a billionaire does so well and you find out workers were unhappy.

Bottom line: Tesla has sustainability tied to its mission, and they are doing awesome things in the solar energy space. Still, their current business model is not sustainable. Wait until Tesla removes cobalt, improves worker conditions and reduces vehicle prices to make an ethical purchase.

Dig deeper → 5 min.

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