The scoop As consumer goods go green, PepsiCo announced last week its plan to further develop and scale the world’s first recyclable paper bottle.
Paper bottles PepsiCo will begin testing on the new paper bottle in 2021. The bottle is made from sustainably sourced pulp to meet food-safe standards and is designed to be fully recyclable in standard waste streams.
Bottom line
- We need innovation and ambition in the food & beverage space, this is a good place to start
- Limiting the amount of waste in the ocean is always a win, but Pepsi still has a long way to go
- Organizations are building new, innovative ways to clean up Pepsi’s mess.
- This is definitely a bit of greenwashing
- The announcement calls for R&D testing in 2021, so we may not see paper bottles on the shelf for some time.
- Furthermore, Pepsi did not elaborate on its major paper proposal’s inevitable impact on trees.
- Will there be ecological offsets for the increased production of PepsiCo recyclable paper bottles?
Dig deeper → >1 min