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The scoop: Lululemon is a cultural staple in the world of athleisure. Sustainability is not a core aspect of their brand strategy.
Some talking points:
- Lululemon uses polybags (plastic) for finished products sent to distribution centers.
- Most of their materials are not eco-friendly. They are working on that.
- Four of five global distribution centers are zero-waste.
- Lululemon is pretty transparent about their carbon footprint and accountability.
Bottom line: They are taking some steps toward sustainability, but I have to hold Lululemon to a higher standard than that. They have an opportunity to lead the athleisure industry, and they don't even come close.
Dig deeper → 4 min