The scoop Market research firm JD Power released a new index based on environmental, social and governance (ESG).
- Consumer awareness and engagement with utility climate initiatives are very low
- Most concerned cities: NYC, LA and Portland are most concerned cities on climate change
- Climate change skeptics: Wyoming and Alabama have the largest percentages of climate change skeptics
- Business customers more engaged in sustainability than residential customers
Why it matters Sustainability has a communication and education problem. Companies in traditional industries like electricity need to adapt marketing initiatives to match 21st century tools, and communicate better with consumers.
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