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FREITAG is a brand that focuses on sustainability and is committed to making a positive impact on the environment. With a ‘good’ environment rating, FREITAG strives to use eco-friendly materials, including upcycled materials, to reduce its carbon footprint. By handcrafting its products, the brand aims to minimize its climate impact and promote a more sustainable way of producing goods. However, there is no evidence to suggest that FREITAG actively minimizes packaging waste, which could be an aspect the brand could improve upon.
One of the key strengths of FREITAG’s sustainability efforts lies in its use of eco-friendly materials. By choosing to incorporate upcycled materials into its products, the brand not only reduces waste but also limits the amount of chemicals, water, and wastewater used during the production process. This commitment to using sustainable materials not only benefits the environment but also allows consumers to make more conscious purchasing decisions by supporting a brand that prioritizes eco-friendly practices.
When it comes to labor practices, FREITAG’s rating is described as ‘it’s a start.’ While the brand has a Code of Conduct in place that covers all of the ILO Four Fundamental Freedoms principles, there is no evidence to suggest that FREITAG ensures the payment of a living wage throughout its supply chain. Ensuring fair wages for workers is an essential aspect of promoting sustainable and ethical fashion practices. By striving to meet this standard, FREITAG can further improve its labor rating and establish itself as a leader in sustainable fashion.
In terms of supply chain transparency, FREITAG traces most of its supply chain and visits its suppliers. However, the brand does not specify how often these visits occur. Transparency in the supply chain is crucial for holding brands accountable and ensuring that ethical and sustainable practices are being upheld throughout the production process. By providing more information about the frequency of supplier visits, FREITAG can enhance its reputation as a sustainable brand that values transparency and ethical production.
When it comes to animals, FREITAG’s rating is ‘good.’ The brand does not use any animal products in its manufacturing processes. However, it does not explicitly state that it is vegan. While the current rating reflects the brand’s commitment to being cruelty-free, providing clear information about its vegan status can further enhance its appeal to consumers who prioritize animal rights and ethical consumption.
Overall, FREITAG is rated ‘Good’ in terms of sustainability. The brand’s commitment to using eco-friendly materials and reducing its climate impact is commendable. However, there are areas where FREITAG could further improve, such as minimizing packaging waste, ensuring payment of a living wage throughout the supply chain, and providing more information about supplier visits. By addressing these aspects, FREITAG can solidify its position as a sustainable brand that prioritizes transparency, ethical practices, and environmental responsibility.