Rating: Good

Price: $ $ $ $

Location: Germany

Official brand website: Visit

Puma, a well-known brand in the world of sports and fashion, has been making commendable efforts to promote sustainability in its operations. With a focus on environmental policies and social responsibility, the brand has earned a solid reputation in the industry. In this article, we will delve deeper into the sustainability practices of Puma, evaluating its performance based on three key aspects: Planet, People, and Animals.


When it comes to environmental impact, Puma has taken several noteworthy steps to reduce its carbon footprint. The brand has incorporated lower-impact materials, including recycled materials, into its supply chain. By using such materials, Puma not only decreases the demand for virgin resources but also minimizes waste and pollution.

Additionally, Puma actively supports industry organizations that address the issue of microplastics. These tiny particles pose a significant threat to marine life, and Puma’s involvement in combating this problem showcases their commitment to preserving the planet’s ecosystems.

Furthermore, Puma has set science-based targets to reduce greenhouse gas emissions across both its own operations and supply chain. By doing so, the brand aims to contribute to the global efforts in combating climate change. Moreover, Puma has published a comprehensive biodiversity protection policy that applies to its entire supply chain, demonstrating its commitment to preserving natural habitats.

Finally, by offering clothing recycling programs to consumers, Puma takes a proactive approach toward addressing end-of-life textile waste. This effort not only helps reduce the amount of textile waste going to landfills but also encourages consumers to engage in more sustainable practices.


Puma recognizes the importance of workers’ rights in their supply chain and has implemented policies and practices to ensure fair and ethical treatment. The brand’s social auditing program, accredited by the Fair Labor Association (FLA), covers its entire final production stage. This accreditation provides reassurance that Puma maintains high standards in terms of labor rights.

Furthermore, Puma received a score of 51-60% in the 2022 Fashion Transparency Index, indicating a relatively high level of transparency in its operations. This transparency allows consumers and stakeholders to make informed choices and hold the brand accountable for its actions.

While Puma has made progress in ensuring living wages for some workers in the final production stage, there is room for improvement in its entire supply chain. Diversity and inclusion also need more attention, as there is currently no evidence of support for these aspects in most of Puma’s supply chain.

In response to the COVID-19 pandemic, Puma disclosed adequate policies to protect workers in its supply chain from the virus. This transparent approach in times of crisis reflects the brand’s commitment to the well-being of its workforce.


Puma’s commitment to animal welfare is reflected in its formal policy, which aligns with the Five Freedoms of animal welfare. The brand also has clear implementation mechanisms in place to ensure these policies are effectively carried out.

While Puma does use some animal-derived materials, such as leather and silk, it takes steps to ensure responsible sourcing. For example, the brand has a policy to source wool from non-mulesed sheep, although further evidence is required to validate these claims.

Puma demonstrates its commitment to animal welfare by certifying the down it uses through the Responsible Down Standard. This certification assures consumers that the brand’s down products are sourced from ethically treated animals.

It is worth noting that Puma does not appear to use fur, angora, exotic animal skin, or exotic animal hair in its products. Additionally, the brand traces some animal-derived materials back to the first production stage, ensuring transparency and accountability throughout its supply chain.


Based on our assessment of Puma’s sustainability practices, it is evident that the brand is making significant efforts to promote environmental and social responsibility. With its use of lower-impact materials, commitment to reducing greenhouse gas emissions, and support for worker rights, Puma is setting a positive example in the industry.

While there is room for improvement in certain areas, such as diversity and inclusion throughout the supply chain, Puma’s overall performance is commendable. By taking steps to protect the planet, support workers’ rights, and ensure animal welfare, Puma proves that sustainability can coexist with style and performance.

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