Reformation: Leading the Way in Sustainability
Meet Reformation, the brand that’s making a splash in the world of eco-conscious fashion. They’re not just known for talking the talk; they’re walking the walk when protecting our environment. With an impressive “Good” rating in our “Planet” category, Reformation proves they’re all in for eco-friendly practices. Let’s dive deeper into what sets them apart.
A Sustainable Journey of Positive Change
- In 2009, Yael Aflalo founded Reformation, starting by revamping vintage clothing in their first store in Los Angeles. They expanded to create sustainable fashion to make eco-friendly styles accessible to everyone.
- By 2013, they launched their website, reaching a global audience. The same year, Reformation opened America’s first sustainable factory in Los Angeles, emphasizing its commitment to responsible manufacturing.
- In 2015, they introduced RefScale to track their environmental impact compared to typical U.S. clothing purchases. They also began the Ref Recycling program to promote circular fashion in 2015.
- In 2017, Reformation shared its sustainability journey with its first Sustainability Report and introduced a Bridal line. They also created water-saving denim called Ref Jeans and worked with BEF to restore freshwater to depleted U.S. rivers and wetlands.
- In 2019, Reformation ventured into earth-friendly footwear, reducing emissions, water use, and waste. They expanded globally, opened more stores, and partnered with Permira to grow their business.
- They collaborated with New Balance on sustainable dad shoes, opened their twentieth store in 2020, and helped make masks during the COVID-19 pandemic. In the same year, they committed to climate positivity by 2025, focused on reducing greenhouse gases and creating public roadmaps for others.
- In 2021, they launched Ref Active and used FibreTrace to produce fully traceable denim. Their stuff became 100% carbon-neutral. Reformation’s journey for sustainability and positive change continues.
In their commitment to sustainable practices, the company not only talks the talk but walks the walk by ensuring accountability and transparency. Through these reports, they diligently update on their 2023 progress.
- 13% of materials sourced are ‘non-virgin,’ including deadstock, recycled, or next-gen fibers.
- 22% of products are textile-to-textile recyclable through RefRecycling.
- Prioritize high-rated fibers
- Eliminate silk, conventional cashmere
- Stands out for eco-friendly material choices, such as Tencel Lyocell, reducing chemicals, saving water, and minimizing wastewater in the supply chain, showcasing their dedication to environmental well-being.
Stopping Deforestation and Saving Resources
Reformation’s commitment to sustainability goes even further. They follow a policy approved by CanopyStyle to prevent the destruction of ancient and endangered forests. This shows their dedication to protecting our natural resources and creating a greener future for all of us.
Cutting Waste by Recycling
Reformation goes the extra mile by working actively to reduce waste through recycling textile offcuts. They buy back shoes, bags, denim, sweaters, tees, outerwear, and activewear that customers no longer need.
Customers can use a label to send or bring the items to a store. In return, they receive Ref Credit, while Reformation can create new clothes from recycled materials. It’s a win-win situation for everyone involved.
This lessens their impact on the environment bandsets, an excellent example for the fashion industry. By recycling these offcuts, Reformation helps reduce the amount of textile waste that often piles up in landfills.
Taking Care of Workers and Being Accountable
InReformation stands out in the “People” category, with another “Good” rating. They’re transparent about their supply chain, which means they’re accountable throughout the action proc-formation.
They also follow a comprehensive Code of Conduct in line with the International Labour Organization’s Four Fundamental Freedoms principles. This shows their commitment to fair labor practices and caring for their workers.
During the COVID-19 pandemic, Reformation made sure to protect their workers. They were open about the protective measures for workers in their supply chain. This transparency and care further confirm Reformation’s “Good” rating in our “People” category.
Animal Welfare and Ethical Sourcing
In the “Animals” category, Reformation maintains its impressive “Good” rating. Their formal animal welfare policy aligns with the Five Freedoms, ensuring the well-being of animals throughout their supply chain.
Reformation makes ethical choices by not using down fur, angora, or exotic animal skin, even though they do use materials like leather, exotic animal hair, and silk in their products. They trace most animal-derived materials back to the first production stage, which adds transparency and responsibility to their practices.
Frequently Asked Questions
Reformation is renowned for its sustainable and eco-friendly approach to fashion. They create clothing with a focus on environmental responsibility and ethical practices.
Reformation products are available for purchase on their official website and in their retail stores, which are primarily located in the United States.
Reformation uses eco-friendly materials like Tencel Lyocell and recycles deadstock fabrics. They also focus on reducing water usage, carbon emissions, and waste in their production processes.
Yes, Reformation has a program called “Reformation’s TakeBack,” which allows customers to sell back their old Reformation items for store credit.
Reformation is committed to ethical manufacturing practices. They prioritize fair labor conditions for their workers and ensure that their supply chain meets high standards.
Yes, Reformation is mindful of animal welfare and avoids using animal-derived materials in their products, making their clothing vegan-friendly
In summary, Reformation’s exceptional “Good” rating is not merely a badge of honor but a testament to its resolute commitment to vital causes. The brand stands as a beacon of positive change in the realms of fashion and sustainability.
With a strong focus on sustainability, labor rights, and animal welfare, Reformation is more than just a label; it’s a catalyst for transformative shifts in the fashion industry. Through their innovative practices, they inspire other brands to follow suit and, in the process, leave a lasting imprint on the path toward a more responsible and ethical fashion future.