Rating: It's a start

Price: $ $ $ $

Location: United States

Official brand website: Visit

VYAYAMA is a brand that focuses on sustainability and strives to make a positive impact in the fashion industry. While the brand’s environment rating is ‘it’s a start’, it is taking steps in the right direction by using a medium proportion of eco-friendly materials, including Tencel. Tencel is a sustainable fabric made from renewable wood sources, which helps to reduce the environmental impact of the fashion industry.

One aspect where VYAYAMA can improve is in minimizing textile waste. There is currently no evidence that the brand takes measures to minimize waste generated during the production process. By implementing practices such as upcycling or recycling textile waste, VYAYAMA can further reduce its environmental footprint.

Another area where VYAYAMA can make improvements is in packaging. Currently, there is no evidence that the brand minimizes packaging waste. By adopting sustainable packaging materials and reducing excess packaging, VYAYAMA can reduce its contribution to the growing issue of packaging waste.

On the positive side, VYAYAMA’s use of eco-friendly materials helps to limit the amount of chemicals, water, and wastewater used in production. This is crucial for reducing the negative environmental impact of the fashion industry. By opting for sustainable materials, VYAYAMA is taking steps towards a more sustainable future.

When it comes to labor practices, VYAYAMA’s rating is ‘not good enough’. While there is no evidence that the brand has a specific Code of Conduct in place, it does have a formal statement covering workers’ rights. However, there is no evidence that VYAYAMA ensures payment of a living wage in its supply chain. This is an area where the brand can improve to ensure fair and ethical treatment of workers.

Despite these shortcomings, VYAYAMA does trace most of its supply chain, including all of the final stage of production. This is a positive step towards transparency and accountability in the fashion industry. By tracing its supply chain, VYAYAMA can identify any potential ethical or environmental issues and work towards resolving them.

In terms of animal welfare, VYAYAMA’s rating is ‘it’s a start’. The brand does not use fur, leather, down, exotic animal skin, or angora. However, it does use wool and exotic animal hair. While these materials may be sourced from sustainable and ethical suppliers, VYAYAMA can further improve its animal rating by ensuring complete transparency and traceability in its sourcing practices.

Overall, VYAYAMA is rated ‘it’s a start’ in terms of its sustainability efforts. The brand shows potential and is making strides towards a more sustainable fashion industry. By addressing areas of improvement such as minimizing textile waste, improving labor practices, and ensuring complete transparency in its supply chain, VYAYAMA can elevate its sustainability rating and become a leader in the industry.

The fashion industry has a significant impact on the environment and society, and it is crucial for brands like VYAYAMA to take responsibility and make positive changes. By prioritizing sustainability and ethical practices, VYAYAMA can inspire other brands to follow suit and contribute to a more sustainable future for the fashion industry.

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