Profit

  1. Better Business
  2. Business
  3. Profit
  4. Science
  5. Thinking

The scoop: Bill Gates published a new book about climate change. Why are we praising a tech entrepreneur pretending to be a scientist and public health official?

Why it matters: I think people like Bill Gates make everyday people more suspicious of actual science. Gates should step aside and let real scientists do the talking. Because as it turns out, he isn't always right.

My proposal: Let's praise and highlight actual climatologists dedicated to the field. He's not even a professional writer.

We need to build communication platforms for researchers, doctors, and scientists to bridge the gap between complex subject matter and public skepticism. Businessmen like Bill Gates only widen the gap (imo).

Bottom line: Let's hear the talking points not from some obscure monolithic gospel, but science-backed, distinguished talking points from recognizable human faces.

Dig deeper → 3 min

  1. Better Brands
  2. Business
  3. Profit

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The scoop: Is Beyond Meat sustainable? The plant-based protein maker has turned veganism mainstream. But they need to be more transparent.

Some talking points:

  • Beyond Meat packaging needs work. Their flagship product (Beyond Burger) is not compostable.
  • Beyond Meat uses 99% less water, 93% less land, 90% fewer greenhouse gases, and 46% less energy than a traditional beef burger.
  • Pea protein is a sustainable protein choice, but they should prioritize sustainable farming > organic farming.
  • A report from 2018 criticized Beyond Meat's transparency around sustainability reporting, giving them a 0%.

Bottom line: Beyond Meat needs to revisit its supply chain, but they are on the upward trajectory for both profitability and sustainability. Quality company that just needs to keep improving. Beyond Meat is on its way to being sustainable.

Dig deeper 6 min


  1. Better Markets
  2. Business
  3. Profit
  4. Tech
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The scoop: Uphold, a digital trading platform, released a digital carbon credit coin called UPCO2.

On a mission to democratize carbon: Think of corporations and governments as the gatekeepers of carbon credit markets. Using blockchain technology, UPCO2 hopes to ease the barrier to entry for ordinary people. UPCO2 can also help standardize carbon prices on a global level using voluntary carbon credits (VCUs).

Should you buy one? UPCO2 coins help reforestation efforts in areas like the Amazon, Congo Basin, and Indonesia. Carbon prices (like any commodity) are pretty volatile, but I predict durable demand for this asset. Everyday people want more ways to take climate action. This is one.

Dig deeper → 4 min

  1. Better Brands
  2. Business
  3. Profit
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The scoop: Starbucks does a lot of reacting instead of acting. In that light, I do not consider Starbucks to be a cultural nor sustainable leader in the food & beverage space.

Sooo is Starbucks sustainable? No. Especially in today's climate, you're better off making your own cup, or supporting a local indie coffee shop. It's worth the extra few cents to help a business owner put food on their family dinner table.

Dig deeper → 3 min.

  1. Doing
  2. Lifestyle
  3. People
  4. Tech
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The scoop: Electronics produce millions of material waste every year. Here are some simple ways to recycle or repurpose your old gear.

Recycling electronics:

  • You can dispose of old batteries, computers, tvs, and phones at major retailers like Home Depot, Best Buy, Lowe's and Staples. Use a search engine to find one near you.
  • Make sure your device is shot before recycling it - you may be able to donate it, sell it online, or trade it in for a new device.
  • Always back-up old files and do a factory reset before selling, recycling or donating a device.

Bottom line: Being responsible with e-waste is an easy way to dampen your footprint and help under-served communities at the same time.

Dig deeper ➝ 4 min.

  1. Better Brands
  2. Business
  3. Profit
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Founder story: Elon Musk (co-founder) is a controversial figure with a complicated history. But he is a forward-thinker that can help drive a more sustainable future.

Industry standards: Automakers have a history of poor environmental standards. The manufacturing process requires loads of resources, equipment and infrastructure. Tesla has a $500bn+ market cap, so we understand that complete sustainability is difficult to accomplish.

Materials: Modern cars use metals (aluminum in common), silica, rubber, plastic, rubber, soy, wheat, rice… to name a few. In terms of sustainability, the lithium ion battery is most concerning.

Tesla's current battery uses cobalt... linked to human rights violations in the Congo. Cobalt also makes the vehicle more expensive. Tesla is currently working to remove cobalt from their supply chain.

Ethics: To hit ambitious production goals, Tesla overworked domestic workers in a pretty ugly way. That adds to their controversy in the Congo. Not a good look when a billionaire does so well and you find out workers were unhappy.

Bottom line: Tesla has sustainability tied to its mission, and they are doing awesome things in the solar energy space. Still, their current business model is not sustainable. Wait until Tesla removes cobalt, improves worker conditions and reduces vehicle prices to make an ethical purchase.

Dig deeper → 5 min.

  1. Better Brands
  2. Better Business
  3. Business
  4. Profit
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The scoop: Hershey is accused of avoiding to pay premiums on cocoa deals that would help alleviate farmer poverty.

Hershey versus West Africa: Hershey denies the allegations. The lvory Coast and Ghana, who make up 2/3 of the world's cocoa production, are preventing Hershey from using sustainability schemes in West Africa.

These schemes allow brands to market their product (in this case chocolate) as fair-trade, ethical, etc.

A broader point about corporate sustainability: Hershey's (alleged) loophole attempt is all too common in the age of crony capitalism.

Corporate sustainability seeks long-term profits by aligning business models with healthier environments and more prosperous economies. Working around basic premiums that keep hard-working cocoa farmers out of deep poverty is not a sustainable business model.

Bottom line: West African cocoa regulators are sticking to their guns on this issue. I don't think they're bluffing. Recommendation: avoid Hershey products until they provide a more transparent response.

List of popular Hershey products to avoid this holiday season:

  1. Hershey's (duh)
  2. Butterfingers
  3. Reese's
  4. Pay Day
  5. Jolly Rancher
  6. Twizzler's
  7. York Peppermint
  8. Breath Savers
  9. Ice Breakers
  10. Heath Bar
  11. Rolo
  12. The Whatchamacallit Bar
  13. Take 5
  14. Milk Duds
  15. Mr. Goodbar
  16. Almond Joy
  17. Whoppers
  18. Kit Kat
  19. Good & Plenty
  20. Pirate's Booty
  21. SkinnyPop
  22. Krave Jerky

Dig deeper → 1 min

  1. Big Tech
  2. Profit
  3. Tech
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The scoop: Just like coronavirus, digital media has reached its third wave. Millions of mostly conservative users are flocking to alternative media outlets like Parler and Rumble. Is it a trend or something more?

Some talking points for turkey dinner:

  1. Access to the internet, specifically social media, is closer to public utility than privilege.
  2. Tech media giants have evolved from startups to multinational corporations. They have matured well beyond the Silicon Valley VC golden child status-hood.
  3. Decentralized, federated social networks seem like the natural next phase for post-modern media. Will it be this year, this decade, or never?

What's next? We'll have to wait and see if major platforms like Twitter and Facebook actually see a decline in users. Right now, they seem too big to fail. Parler was the most downloaded app for most of this month. Time will tell if that's more than just a passing trend.

Dig deeper → 2 min.

  1. Business
  2. Good Reads
  3. Profit

Curious about running a sustainable small business? Once a fringe business strategy, sustainability has become a prerequisite for any new business hoping to succeed in the long-term. Whether you own a pizza shop, landscaping company, real-estate firm or just starting out, prioritizing sustainability is an easy and effective way to distinguish your small business and ensure long-term stability.

This guide will help you adapt, react and plan for the wave of industry trends that prioritize social impact in a post-pandemic world.

  1. Better Markets
  2. Lifestyle
  3. People
  4. Thinking
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Big picture: Every influential organization and leader around the world (besides Trump) is telling us to Build Back Better. What are we trying to fix?

A little context: History shows how major global resets can fail poorer nations. Bretton Woods perpetuated inequality behind the veil of humanitarian activism. If the status quo changes the status quo, did the status quo really change?

Some talking points:

  1. Governments caused the COVID debacle, not the people. Yet, the people face the consequences.
  2. Governments (and international organizations), perpetrators of the broken system, want to fix it.
  3. Suggestions from big orgs are abstract and ambiguous, rather than tangible like term limits.

Bottom line: As we watch world leaders discuss recovery options, let’s prioritize tangible change rather than utopian fantasies.

Dig deeper → 2 min

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