Profit

Sustainable investing integrates environmental, social, and governance (ESG) factors in investment decisions, aiming to align financial goals with values. It drives positive environmental change, promotes social equality, and mitigates financial risks associated with environmental damage.

Employee engagement in sustainable business involves purpose-driven commitment and involvement toward sustainability practices. Factors like leadership, communication, employee involvement, training, incentives, and resources influence engagement and drive positive change.

Triple Bottom Line (TBL) goes beyond financial performance, considering a business's impact on society and the environment. Its three pillars—people, planet, profits—interconnect, measuring success based on contributions to well-being and sustainability.

Sustainable marketing involves promoting products or services while minimizing their environmental and societal impact. It requires honesty, transparency, and social responsibility to avoid greenwashing. Sustainable marketing differs from green marketing as it considers the broader social and economic sustainability issues.