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The scoop: Sustainability in 2020 was about transition. Let's make this decade about change (not the World Economic Forum kind... the ordinary people kind).

Top sustainability trends in 2020:

  1. Economics merge with environment
    • Rise of ESG superfunds
    • Corporate-social sustainability skyrockets
    • Individual sustainable investing spikes
  2. Climate awareness goes mainstream
    • Data showed most Americans now concerned about environmental issues.
    • Climate entered national politics.
    • Animals gained more rights - backed by science as much as emotion.
  3. Climate community can't stop fighting with itself. Here are different type of activists:
    • The optimist "Don't worry, science & tech will get us out of this mess!"
    • The concerned consumer "How can we blame corporations if we keep buying their products??"
    • The concerned citizen "The problem isn't with consumers, it's with citizens. You need to vote to make real change!"
    • The institutionalist "It doesn't matter what individuals do, it's governments and corporations that are to blame."
    • The doomsday-er "We are screwed no matter what, Kathy. Start preparing for the next Ice Age."
    • The compromiser "I think Biden made good cabinet choices for climate."
    • The radicalist "If you drive a gas car, I realistically can't spend Thanksgiving with you."

Bottom line: 2020 was a mixed year for sustainability, but we are bullish long-term.

Dig deeper → 7 min

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