Maintaining a bright smile, fresh breath, and cavity-free teeth isn’t the only aim of good oral hygiene. It’s also about making choices that are good for the environment and kind to animals. Hence, when picking toothpaste products, you must ensure your choice reflects that value.  

Vegan toothpaste is emerging as a preferred option for those looking to combine the effectiveness of traditional oral care products with the principles of veganism and environmental sustainability.

In this comprehensive guide, we’re diving into vegan toothpaste, showcasing ten top picks that will brighten your smile and align with ethical standards. We’ll break down what sets vegan toothpaste apart from traditional options and why it might be a better choice for you. From cruelty-free formulas to natural ingredients, we’ll highlight the perks of switching to vegan toothpaste and offer tips to maximize the benefits of your chosen oral care product. 

Key Takeaways

  • Toothpaste is the cornerstone of oral hygiene and is crucial in maintaining dental health
  • The earliest recorded use of toothpaste dates back to ancient Egypt, around 5000 BC.
  • Today’s toothpaste comes in many forms and flavors, containing various active ingredients targeting specific dental issues.
  • While conventional toothpaste formulas may effectively maintain oral health, they raise concerns about health, animal welfare, and the environment. 
  • Vegan toothpaste options offer an ethical alternative to traditional toothpaste by excluding animal-derived ingredients and not testing on animals.
  • The best vegan toothpaste products combine natural ingredients with effective cleaning capabilities.
  • Choosing the right vegan toothpaste depends on your specific oral health needs, such as sensitivity, whitening, or fluoride content.
  • Vegan toothpaste brands increasingly offer various options to cater to different preferences and requirements.
  • Adopting vegan toothpaste into your oral hygiene routine contributes to environmental sustainability and ethical consumerism.

Toothpaste and Oral Health

Toothpaste is the cornerstone of oral hygiene and is crucial in maintaining dental health. It helps remove food and dental plaque from teeth, aids in eliminating bad breath, and contains specific ingredients to prevent tooth decay and gum disease.

The history of toothpaste stretches back thousands of years, evolving through various formulations and applications to become the essential oral hygiene product we use today. The book Toothpastes, edited by Cor van Loveren, provides a brief overview of the origin of toothpaste, including its ingredients and their purpose, delivery formats, and safety issues.  

According to the book, the earliest recorded use of toothpaste dates back to ancient Egypt, around 5000 BC. These early versions were quite different from what we use now, often consisting of powdered ingredients like crushed eggshells, ashes, pumice, and even ground animal hooves.

The recipes had diversified by the time we reached ancient Greece and Rome. Ingredients such as oyster shells and crushed bones were common, aiming to clean teeth and freshen breath. The Romans added flavorings to make the experience more pleasant—a practice that has clearly influenced modern toothpaste.

In the 9th century, the Persian musician and fashion designer Ziryab is credited with introducing a type of toothpaste that was likely more palatable than its predecessors. However, it wasn’t until the 18th century that tooth powders became popular in Britain. These powders often contained baking soda and were considered more effective for cleaning teeth.

The transition from tooth powder to toothpaste primarily occurred in the 19th century, with the invention of tube packaging making toothpaste easier to store and use. By the early 20th century, fluoride was introduced as a key ingredient to prevent tooth decay—a significant advancement in oral health care.

Today’s toothpaste comes in many forms and flavors, containing various active ingredients targeting specific dental issues like sensitivity, whitening, and cavity prevention. From its humble beginnings as a crude mix of ashes and crushed eggshells to the scientifically formulated products available today, toothpaste has transformed remarkably, reflecting our evolving understanding of dental health.

What’s Wrong with Conventional Toothpaste?

While conventional toothpaste formulas may be effective in maintaining oral health, they have come under scrutiny for several reasons.  

Health Impact

A significant concern with some toothpaste brands is their use of fluoride. While fluoride toothpaste is touted for its ability to prevent tooth decay and strengthen tooth enamel, there are concerns about its use, especially when consumed in large amounts. 

The Cleveland Clinic highlights fluorosis as a common drawback of fluoride usage. This condition results in discoloration of the teeth, with spots varying from faint white to deep brown, commonly seen during the teeth’s development stage, often affecting children under six.

Furthermore, research referenced by Healthline suggests that long-term exposure to high fluoride levels may be associated with an increased risk of bone cancer (osteosarcoma). The International Association of Oral Medicine and Toxicology (IAOMT), known for opposing added fluoride, has indicated that excessive fluoride intake might lead to various health issues, as reported by Medical News Today. These include:

  • Dermatological problems, such as acne
  • Thyroid abnormalities
  • Cardiovascular complications—including high blood pressure, arteriosclerosis, arterial calcification, damage to the heart muscle, heart insufficiency, and heart failure
  • Reproductive issues like early puberty in girls and reduced fertility rate
  • Musculoskeletal conditions like osteoarthritis, bone cancer, temporomandibular joint disorder (TMJ)
  • Potential cognitive impacts on children that could contribute to ADHD

Animal Impact

Another troubling aspect of traditional toothpaste is animal testing, which raises ethical concerns. Numerous well-known toothpaste brands, such as Colgate, have engaged in animal testing practices in the past. This involves conducting experiments on animals to evaluate the safety and effectiveness of toothpaste ingredients and formulations before they are marketed to consumers. These tests can range from assessing the potential irritancy of ingredients on mucous membranes to long-term health effects from ingestion or exposure.

Moreover, traditional toothpastes often contain animal-derived ingredients, which poses a problem for vegans and those who seek more natural oral care solutions. These ingredients include glycerin, derived from animal fats; propolis, a substance produced by bees; and Lactoferrin, a protein from cow’s milk or whey.  

Environmental Impact

The environmental impact of traditional and popular toothpaste options also comes into question, with non-recyclable packaging and chemical ingredients that can harm aquatic life. The British Dental Journal reported that over 300 million toothpaste tubes are discarded annually in the UK alone. This amount of waste translates to 75,000 kilometers of plastic – almost double the circumference of the Earth. 

Typically composed of various plastics, many toothpaste tubes also incorporate a metal layer that poses challenges for recycling efforts. Adding to the environmental dilemma is that these tubes take approximately 500 years to decompose in landfills. Consequently, the accumulation of toothpaste tubes not only represents a significant source of plastic pollution but also implies that virtually every tube used could persist in the environment long after our lifetimes.

10 Best Vegan Toothpaste Products To Try

Given the concerns above – from fluoride use and animal testing to environmentally damaging packaging – it’s clear why an increasing number of individuals are moving away from traditional toothpaste options. The shift towards vegan, cruelty free toothpaste is a conscious decision by consumers to embrace products that better align with their health, ethical beliefs, and environmental concerns. 

If you’re among those making this meaningful shift, explore these top 10 vegan friendly toothpaste options that stand out for their quality and alignment with conscious consumer values.

1. Hello Oral Care Activated Charcoal Toothpaste

Hello Oral Care Activated Charcoal Toothpaste

Hello harnesses the power of sustainable bamboo-derived activated charcoal, celebrated for its natural teeth-whitening abilities. The brand’s fluoride-free formula is enriched with coconut oil and aloe vera, delivering a gentle yet effective cleanse that respects your ethical values thanks to its cruelty-free and vegan credentials.

2. Davids Natural Toothpaste

Davids Natural Toothpaste

Davids elevates oral care, focusing on premium natural ingredients housed in an eco-friendly recyclable metal tube. Ingredients like calcium carbonate and baking soda are paired with peppermint oil to ensure a gentle clean, and fresh breath.

Available for both adults and kids, Davids toothpaste comes in various flavors, including peppermint, charcoal + peppermint, strawberry watermelon, and herbal citrus peppermint. This product is one of the best natural and organic toothpaste choices for those prioritizing sustainability, being vegan, cruelty-free, and devoid of fluoride.

3. Desert Essence Tea Tree Oil Toothpaste

Desert Essence Tea Tree Oil Toothpaste

Tapping into tea tree oil’s natural antiseptic qualities alongside baking soda, Desert Essence offers a vegan formula that effectively cleans teeth while promoting gum health. The inclusion of witch hazel enhances this toothpaste’s gentle cleaning action that goes beyond addressing surface stains. It’s ideal for individuals interested in harnessing nature’s power without harsh chemicals.

4. Tom’s of Maine Peppermint Fluoride-Free Toothpaste

Tom's of Maine Peppermint Fluoride-Free Toothpaste

Since 1970, Tom’s of Maine has been offering a range of options for vegan products for bath, body, and oral health.

Committed to fighting plaque and ensuring fresh breath through natural ingredients, Tom’s of Maine introduces a fluoride-free solution that doesn’t compromise cleanliness. With zinc citrate and xylitol as key components, this toothpaste is natural, shunning artificial additives and aligning perfectly with holistic, ethical oral care practices.

5. Dr. Bronner’s All-One Toothpaste

Dr. Bronner's All-One Toothpaste

Dr. Bronner’s commitment to organic ingredients for natural cleaning is evident in its toothpaste, which avoids synthetic detergents and preservatives. Organic glycerin, aloe vera, and coconut flour blend to offer soft yet effective cleansing. Put simply, it helps prevent tooth decay and removes surface stains without relying on harsh chemicals. 

Offered in peppermint, spearmint, cinnamon, and anise flavors, this vegan gel toothpaste caters to various preferences while ensuring users’ oral hygiene routine is effective and enjoyable. Eco-conscious consumers will appreciate its vegan, cruelty-free certification and fully recyclable packaging.

6. Green People Minty Cool Toothpaste

Green People Minty Cool Toothpaste

Promising a burst of cool minty freshness, this toothpaste from Green People is certified organic and crafted to fight bacterial growth effectively. It features aloe vera and peppermint and spearmint oils, fostering a healthy oral environment. Perfect for those with sensitive palates, this toothpaste excludes SLS, fluoride, and triclosan, offering a nurturing yet efficient oral hygiene routine.

7. Jason Powersmile Toothpaste

Jason Powersmile Toothpaste

Jason introduces a robust whitening formula that combines peppermint oil with perilla seed extract to combat tartar build-up and illuminate your smile. It harnesses the power of natural whiteners like bamboo powder, calcium carbonate, and silica to maintain a plaque-free mouth and whiter teeth without using harsh abrasives or artificial additives, making it an excellent family-friendly choice.

8. Kiss My Face Triple Action Toothpaste

Kiss My Face Triple Action Toothpaste

By blending natural ingredients such as tea tree oil, aloe vera, and olive leaf extract, Kiss My Face delivers a comprehensive tooth-cleaning experience that doesn’t just whiten teeth but also helps to prevent tooth decay by fighting cavities. This toothpaste champions a vegan and cruelty-free formulation, free from any artificial flavors, sweeteners, or colors, catering perfectly to those living a natural-focused lifestyle.

9. Lavera Sensitive & Repair Toothpaste

Lavera Sensitive & Repair Toothpaste

Designed specifically for individuals with sensitive teeth, Lavera provides gentle care with organically sourced echinacea and propolis. The brand’s PETA-certified formula ensures effective cleaning while defending against sensitivity.

Free from synthetic preservatives, fluorides, and colorants, Lavera Sensitive and Repair makes for an excellent companion for those seeking vegan sensitivity toothpaste made with mindful ingredients that are proven to provide relief from dental discomfort.

10. Schmidt’s Wondermint with Activated Charcoal Toothpaste

Schmidt's Wondermint with Activated Charcoal Toothpaste

Thanks to its sophisticated mint flavor profile, Schmidt’s offers a luxurious, spa-like experience with its Wondermint with Activated Charcoal Toothpaste. It’s designed to whiten teeth, freshen breath, and help protect against plaque and tartar without the use of artificial flavors or sweeteners.

This toothpaste is made with a unique blend of natural ingredients, including tea tree oil and coconut oil, which are known for their antimicrobial properties. It’s enriched with vitamins and supplements like vitamin E and aloe vera to support oral health.

For those who value luxury and ethics in their oral care routine, Schmidt’s Wondermint With Activated Charcoal Toothpaste is a perfect match. Its cruelty-free and vegan formula, combined with its invigorating taste and effective cleaning properties, makes it a favorite among those looking to elevate their daily brushing experience.

Picking the Best Vegan Toothpaste for You

Choosing the right vegan toothpaste is a thoughtful process that involves considering your unique oral health needs and ethical preferences. Whether you require a toothpaste with fluoride for its cavity-fighting properties, have sensitive teeth in need of gentle care, or are in pursuit of a product with whitening capabilities, a variety of vegan toothpaste options are available on the market to meet your criteria.

  • Oral Health Needs: For those concerned about sensitivity, a wide range of vegan brands offer fluoride-free toothpaste specifically formulated for sensitive teeth, incorporating natural ingredients like potassium nitrate or arginine to soothe and protect. If you want a product that can whiten teeth without harsh chemicals, activated charcoal toothpaste might be your go-to choice, leveraging the stain-removing power of activated charcoal from natural sources like bamboo, coconut shells, olive pits, or sawdust. 
  • Flavors and Textures: Flavors and textures also play a significant role in selecting a toothpaste that you’ll enjoy using twice a day. From the refreshing zest of peppermint and spearmint to the warmth of cinnamon and the unique taste of anise, various vegan and cruelty-free toothpaste options cater to a wide range of preferences. Moreover, the texture—be it gel, paste, or even innovative toothpaste tablets—can significantly enhance your brushing experience.
  • No Animal Testing: The commitment to cruelty-free and vegan living extends beyond avoiding ingredients derived from animal products. Many consumers seek products that also shun animal testing, making cruelty-free certifications an essential aspect of choosing a brand. Vegan toothpaste brands offer an alternative for those looking to combine ethical considerations with their desire for fluoride’s dental benefits.
  • Packaging: Beyond what’s inside the tube, you should also consider the packaging itself. Eco-conscious consumers might opt for vegan toothpaste brands that offer recyclable metal tubes. You may also explore toothpaste tablets offered by companies focusing on zero-waste products.

Beyond the abovementioned factors, ensuring you’re selecting a vegan oral wellness toothpaste that aligns with your values and meets your dental care needs entails diligent label reading and brand research. Familiarize yourself with the ingredients and understand their benefits—organic aloe vera for gum health, coconut oil for antibacterial properties, and essential oils like tea tree for their natural antiseptic qualities. Furthermore, ingredients such as calcium carbonate and silica serve as gentle abrasives that effectively clean the teeth without damaging the enamel, presenting a safe option for those looking to maintain dental health naturally.

Additionally, many vegan products for dental care infuse their formulas with xylitol—a natural sweetener known to reduce the risk of tooth decay by inhibiting the growth of cavity-causing bacteria. This offers an added layer of protection, especially if you prefer to avoid fluoride, ensuring your oral care regime is effective and holistic.

Maximizing the Benefits of Vegan Toothpaste

To get the most out of your vegan toothpaste, use it as part of a comprehensive oral hygiene routine. 

  • Brush Daily: Consistently brushing twice daily for two minutes each session is a cornerstone of good oral hygiene. Vegan toothpaste brands offer options that cater to various needs—from fluoride or fluoride-free varieties to those specially formulated for sensitive teeth or enhanced with natural whitening agents like activated charcoal or baking soda. 
  • Floss Daily: Don’t overlook the importance of flossing daily. This crucial step helps remove plaque and food particles from areas between your teeth that a toothbrush might not reach. For an eco-conscious choice, consider using biodegradable silk floss or floss made from sustainable materials.
  • Routine Dental Check-Ups: Regular dental check-ups prevent dental issues and ensure your vegan toothpaste and other efforts are effective. Dental professionals can provide fluoride treatments, if desired, and offer personalized advice to optimize your routine, including recommendations for cruelty-free products and natural toothpaste options.
  • Choose the Right Toothbrush: The choice of toothbrush can significantly impact the sustainability of your oral care routine. Opt for a toothbrush crafted from bamboo or other sustainable materials over plastic ones. Many cruelty-free brands now offer such options, reducing plastic waste and minimizing environmental impact.
  • Consider Toothpaste Tablets: Incorporating toothpaste tablets is another innovative way to embrace eco-friendly practices as part of a sustainable oral care routine. These tablets offer a zero-waste alternative to traditional toothpaste tubes, often in compostable packaging. They’re convenient for travel and ensure you always use the right amount of toothpaste.


Switching to vegan options for your toothpaste is a simple yet impactful way to align your oral hygiene routine with your ethical and environmental values. With plenty of vegan oral care products available, from whitening to sensitive formulas, there’s a vegan toothpaste to meet every need. 

Remember, the best toothpaste is one that not only keeps your smile bright but also reflects your commitment to a healthier, more sustainable world.

Frequently Asked Questions

What is vegan toothpaste and why is it popular?

Vegan toothpaste refers to toothpaste that does not contain any animal-derived ingredients or by-products. It is popular among individuals who prefer cruelty-free and natural products.

Which are some popular vegan toothpaste brands?

Some of the best vegan toothpaste brands include Tom’s of Maine, Powersmile, and other cruelty-free toothpaste options that are free from animal ingredients.

Does vegan toothpaste contain fluoride?

While some vegan toothpaste brands do contain fluoride for cavity protection, there are also fluoride-free options available for those who prefer toothpaste without fluoride.

What are the benefits of using natural toothpaste?

Natural toothpaste is formulated using ingredients like tea tree, peppermint, and other natural ingredients that offer oral wellness benefits and are free from artificial additives.

Is there a cruelty-free toothpaste that whitens teeth?

Yes, there are cruelty-free toothpaste options that whiten teeth using ingredients like activated charcoal without testing on animals.

Can toothpaste for sensitive teeth be vegan and cruelty-free?

There are toothpaste options specifically designed for sensitive teeth that are also vegan and cruelty-free, catering to individuals with enamel or sensitivity issues.

Are there vegan toothpaste tablets available in the market?

Several brands offer vegan toothpaste tablets as a sustainable and travel-friendly alternative to traditional toothpaste tubes.

Do all toothpaste brands test on animals?

Not all toothpaste brands test on animals. Many companies now focus on cruelty-free formulas, helping ensure that no animals are harmed when developing their products. 

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