What to know American aluminum can suppliers are experiencing a shortage. Unpredictable consumer behavior and increased demand led suppliers to miss production levels and now beverage brands must scramble to compete for what's left.
Why it matters The overall shift from single-use plastics has also led major drink makers to shift from plastic bottles to aluminum cans. And while aluminum cans don't last in the atmosphere forever, they still can have damning effects on waste management. We are living in a world where China doesn't want our trash anymore, and recyclable aluminum cans are more of a band-aid solution of a larger problem.
The silver lining Consider it a stress test. With real-world examples about the fragility of our global system in place, we can now create applicable solutions outside the classroom.
Key recommendations for the shortage
- Brands can adapt by providing bulk alternatives to the traditional 12 oz can.
- Brands can also educate consumers on the label about the importance of maintaining a can's shape for recycling purposes. I was a beer can crusher in college, and I had no clue that crushing a beer can would make it near impossible to recycle.
- To consumer, do you love beer? Me too. Go to your local brewery, and fill up a growler. You can fill up a lot of beer for a great price, straight from the tap. You can support a local business, and the beer tastes fantastic if you pick the right brewer. There are more quality independent breweries out there today than ever before.
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