In a world grappling with environmental concerns, consumers are increasingly seeking out products and companies that prioritize sustainability. However, a disturbing trend has emerged – greenwashing. This article uncovers the deceptive tactics employed by businesses to portray themselves as environmentally conscious while masking their true practices.
Big picture: Navigating food labels that empower sustainable consumption should not be a challenging mess. We created a sustainable food shopping guide to help you navigate the label overload using the United Nations Sustainable Development Goals as a metric.
Why it matters: We live in a world of greenwashing and companies working to get a competitive advantage with “natural” and “sustainable labels. Our extra spending dollars should go to companies and certifiers making strides towards the Sustainable Development Goals – not those greenwashing.
Our recommendations: Overall, choose products that fit your needs and your budget. In a grocery store setting, choose third-party certified products to ensure they are meeting the standards that support sustainability. Fair Trade, American Grass-fed, and USDA Organic are reliable certification labels that have standards striving towards environmental and social sustainability.
Dig deeper → 4 min