greenwashing

  1. Business
  2. Climate Change
Corporate sustainability reports have become a genre unto themselves polished, aspirational, and frequently light on accountability. A company can plaster “eco-friendly” across its marketing and still be one of the worst emitters in its sector. With global greenwashing incidents surging in severity even as their raw numbers begin to decline, the gap between what companies […]
  1. Business
  2. Politics and Policy
Ever noticed how we’re recently being bombarded with “eco-friendly” products and “sustainable” practices?  While we’re glad that green living has become mainstream and more companies are jumping on the bandwagon, turns out NOT all of the messages we’re seeing are sent with great intentions.  This is what greenwashing is all about–where companies paint themselves greener […]
  1. Lifestyle

Big picture: Navigating food labels that empower sustainable consumption should not be a challenging mess. We created a sustainable food shopping guide to help you navigate the label overload using the United Nations Sustainable Development Goals as a metric. 

Why it matters: We live in a world of greenwashing and companies working to get a competitive advantage with “natural” and “sustainable labels. Our extra spending dollars should go to companies and certifiers making strides towards the Sustainable Development Goals – not those greenwashing.

Our recommendations: Overall, choose products that fit your needs and your budget. In a grocery store setting, choose third-party certified products to ensure they are meeting the standards that support sustainability. Fair Trade, American Grass-fed, and USDA Organic are reliable certification labels that have standards striving towards environmental and social sustainability.

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