greenwashing

  1. Business

In a world grappling with environmental concerns, consumers are increasingly seeking out products and companies that prioritize sustainability. However, a disturbing trend has emerged – greenwashing. This article uncovers the deceptive tactics employed by businesses to portray themselves as environmentally conscious while masking their true practices.

  1. Lifestyle

Big picture: Navigating food labels that empower sustainable consumption should not be a challenging mess. We created a sustainable food shopping guide to help you navigate the label overload using the United Nations Sustainable Development Goals as a metric. 

Why it matters: We live in a world of greenwashing and companies working to get a competitive advantage with “natural” and “sustainable labels. Our extra spending dollars should go to companies and certifiers making strides towards the Sustainable Development Goals – not those greenwashing.

Our recommendations: Overall, choose products that fit your needs and your budget. In a grocery store setting, choose third-party certified products to ensure they are meeting the standards that support sustainability. Fair Trade, American Grass-fed, and USDA Organic are reliable certification labels that have standards striving towards environmental and social sustainability.

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