Are you a makeup enthusiast looking for ways to be more environmentally conscious? Making sustainable choices regarding your makeup routine is a great way to reduce waste and support ethical practices in the beauty industry.

In this article, we will explore the benefits of using sustainable makeup brands and provide recommendations for popular zero-waste cosmetics brands. We will also discuss eco-friendly alternatives to plastic packaging and how you can make your makeup routine more sustainable.

 Key Takeaways

  • Sustainable makeup brands prioritize zero waste and avoid plastic packaging, using biodegradable and recyclable materials.
  • Ethical sourcing is a key focus for sustainable beauty retailers, prioritizing fair trade and organic ingredients and supporting local communities and the environment.
  • Animal-friendly brands promote cruelty-free products and ethical production processes, aligning with consumer values and supporting animal rights.
  • Transparent ingredient lists empower customers to make informed choices about skincare and promote ingredient awareness, contributing to a more sustainable future.

What are the Benefits of Using Sustainable Makeup Brands?

1. Environmentally Friendly Choices

Embracing sustainable makeup brands yields many advantages, chief among them being their commitment to environmentally friendly options. These brands place a premium on utilizing clean ingredients and employing sustainable sourcing practices.

Opting for sustainable makeup enhances your personal care regimen and contributes to minimizing your ecological footprint. According to a report by the Environmental Protection Agency (EPA), such environmentally conscious choices have the potential to reduce environmental degradation and resource depletion significantly.

According to a Nielsen report, sales of beauty and personal care products with environmental benefits, such as being vegan, cruelty-free, featuring reusable packaging, and being plastic-free, are experiencing higher growth rates than products focusing solely on clean ingredients.

2. Mitigating Plastic Waste

Conventional makeup brands have long been associated with excessive plastic packaging, exacerbating the global plastic waste crisis. In sharp contrast, sustainable makeup brands are at the forefront of addressing this issue by adopting strategies to curb plastic waste.

Their dedication to reducing plastic consumption is reflected in their products housed in recyclable or reusable packaging. This shift aligns with the United Nations Environment Programme’s emphasis on curbing single-use plastic consumption to mitigate its impact on marine life and terrestrial ecosystems.

3. Advocacy for Ethical and Sustainable Values

Choosing sustainable makeup brands is more than just a cosmetic decision; it’s a declaration of support for ethical and sustainable values within the beauty industry. These brands consistently champion fair labor practices, employ cruelty-free and environmentally conscious ingredients, and often allocate a portion of their proceeds to charitable initiatives.

Aligning your choices with sustainable makeup brands underscores your commitment to responsible consumerism. CGS, the global provider of business applications, interviewed over 1,000 Americans aged 18 to 65 about how sustainable products and business practices influence their buying choices. While cost remains important, consumers are prioritizing sustainability and are also showing a growing interest in shopping with brands aligned with their values.

Incorporating sustainable makeup brands into your routine presents an opportunity to impact both personal well-being and the larger environment positively. As reputable organizations such as the World Wildlife Fund (WWF) emphasize the urgency of sustainability, opting for brands that prioritize the environment becomes a meaningful step toward a more eco-conscious future.

How can I Find the Best Sustainable Makeup Brands?

1. Look for certifications and labels

When searching for sustainable makeup brands, look for certifications and labels that indicate their commitment to sustainability. These may include certifications like “Certified Organic” or “Cruelty-Free.” These labels ensure that the brand meets certain standards and follows sustainable practices.

2. Research the brand’s sustainability initiatives

Take the time to research the sustainability initiatives of different brands. Look for information on their website or social media platforms. Sustainable brands will often share details about their ingredient sourcing, packaging practices, and other sustainability initiatives they have implemented.

3. Read reviews and recommendations from other users

Reading reviews and recommendations from other users can be a helpful way to find the best sustainable makeup brands. Online communities and beauty blogs often provide insights into the quality and sustainability of different products. Hearing from other users can help you decide which brands to try.

What are Some Popular Zero Waste Makeup Brands?

1. Elate Cosmetics

Elate Cosmetics


  • Face, lip, and eye products
  • Operations with 75% less waste
  • 2% of sales donated to social and environmental causes
  • Vegan, cruelty-free, and gluten-free options
  • Packaging includes bamboo, glass, aluminum, and seed paper, with some recyclable plastic

Elate Cosmetics is a Canadian beauty brand that offers a range of sustainable and zero waste makeup products. They prioritize using clean and vegan ingredients, and their packaging is made from recyclable or reusable materials.

One of the standout features of Elate Cosmetics is their refillable packaging. Instead of throwing away empty containers, customers can purchase refills and reuse their existing packaging. This reduces the amount of plastic waste generated from traditional single-use makeup products.

In addition to their commitment to zero waste, Elate Cosmetics ensures that their products are made with ethically sourced ingredients. Their formulas are cruelty-free, vegan, and free from harmful chemicals commonly found in conventional cosmetics.

By choosing Elate Cosmetics as your go-to sustainable makeup brand, you not only support eco-friendly practices but also contribute towards reducing plastic pollution and promoting a more sustainable beauty industry.

2. RMS Beauty

RMS Beauty Products

You can try RMS Beauty if you want to make sustainable choices and reduce waste in your makeup routine. RMS Beauty is one of the leading sustainable makeup brands that prioritizes clean beauty products, emphasizing long-term impact. They offer a wide range of zero-waste makeup options, making it easier for you to go green without compromising quality.

One of the standout features of RMS Beauty is its commitment to using minimal and sustainable packaging. Their products come in sleek, recyclable glass jars and pots, minimizing plastic waste commonly associated with other cosmetic brands. By opting for reusable packaging, RMS Beauty ensures that their environmental footprint remains as small as possible.

Most products are carefully enclosed in an aluminum tube with a reusable metal tube key to dispense every remaining bit before recycling efficiently. The outer carton is crafted from 80% post-consumer recycled paper and printed with plant-based ink.

When it comes to performance, RMS Beauty does not disappoint. Their products have garnered rave reviews for their high-quality pigments, long-lasting wear, and nourishing properties. So, if you’re searching for sustainable makeup brands prioritizing zero-waste practices and clean beauty formulations, look no further than RMS Beauty. 

3. Kjaer Weis

Kjaer Weis

When you hear “organic,” you might think of things like Birkenstocks, kale, or even Gwyneth Paltrow. But when you add “makeup” to the mix, you might imagine poor quality, unattractive packaging, and uncomfortable wear. Get ready for a change because Kjaer Weis is about to break those stereotypes.

Kjaer Weis, created by veteran makeup artist Kirsten Kjaer Weis, offers high-performance makeup with luxurious organic ingredients. Their products are vegan, cruelty-free, and certified natural or organic in Italy, which has strict rules for cosmetics. This certification means a lot because the EU has tougher cosmetic regulations than the US.

These products don’t have harsh chemicals like phthalates, parabens, or petrolatum. They come in beautiful mirrored compacts made from Zamac, an aluminum, magnesium, and copper alloy. These compacts are refillable, making them luxurious, eco-friendly, and reducing waste.

By choosing Kjaer Weis, you’re not only investing in high-quality makeup but also making a positive impact on the environment. Their dedication to sustainability sets them apart from other brands in the industry and makes them a leader in the zero waste movement.

4. Antonym Cosmetics

two persons hand holding Antonym Cosmetics

Antonym Cosmetics is a sustainable makeup brand that should be on your radar if you want eco-friendly and zero-waste options. This brand offers a range of clean beauty products that prioritize organic ingredients and reduce packaging waste through refillable options.

Valerie (Val) Giraud, a makeup artist based in Miami, established Antonym Cosmetics. Val’s vision was to develop top-quality organic makeup and cruelty-free skin-friendly makeup brushes. Val believes that natural makeup doesn’t have to result in a plain appearance. This is why Antonym’s products are certified natural, organic, and richly pigmented.

This cosmetic brand is one of the best eco-friendly makeup brands which stands out among other sustainable makeup brands because they are committed to using clean ingredients. They believe what goes on your skin should be as important as what goes into your body, so they carefully select natural and organic ingredients that are safe for you and the environment.


ILIA eye shadow

If you’re searching for one of the ethical makeup brands, ILIA is a brand that should be on your radar. ILIA is a sustainable makeup brand that creates high-performance products without compromising the environment. They are one of the leading zero-waste makeup brands in the industry, committed to reducing its carbon footprint and promoting a more sustainable future.

Founded in 2011 by siblings Sasha Plavsic and Zacharia Ilia, Ilia Beauty is a pioneer in the clean beauty sector. Offering a wide array of makeup and skincare products, the brand has garnered a global presence across Sephora locations.

At the core of Ilia’s ethos is the tagline “Clean, skin-centric beauty.” Examining their product ingredients confirms the authenticity of this claim, with a commitment to using safe components.

Ilia adopts a philosophy that combines natural and safe synthetic elements, a stance that aligns with the values of Better Goods. While limited information on Ilia’s sustainability practices is available, the brand aims to enhance packaging sustainability through recycled aluminum, glass components, and responsibly sourced paper.

A recycling initiative further reflects Ilia’s dedication to environmental responsibility. U.S. residents can participate in this free program, allowing them to send up to 10 empty beauty products per month for recycling, regardless of the brand. 

Overall, ILIA is one of list of brands that go above and beyond in its efforts toward sustainability. With their focus on clean beauty, organic ingredients, and recyclable packaging, they are making strides toward an eco-friendly future in the cosmetics industry.

6. Axiology 

Axiology make up product

This is one of the makeup and beauty products which proudly upholds its cruelty-free and vegan makeup. Their products are never tested on animals and are free from animal-derived ingredients.

In eco-friendly beauty, Axiology‘s commitment shines through in every aspect of its packaging. Their tube of lipsticks and Lip-to-Lid Balmies boxes and all their boxes are not just containers but also a testament to their dedication to sustainability. These boxes are made from recycled materials and originate from an innovative initiative that addresses a pressing environmental issue.

Axiology’s collaboration with a remarkable women’s cooperative in Bali is a remarkable example of their ethos. The cooperative transforms the island’s discarded paper waste into exquisite packaging, simultaneously providing stable employment and equitable wages for women in the region.

This makes Axiology a go-to option for ethical and environmentally aware makeup enthusiasts, earning it a top spot among the best zero-waste makeup brands. 

7. Biome

Biome mineral eyeshadow

Biome is a renowned sustainable makeup brand that combines eco-conscious values with cruelty-free cosmetics. In fact, the Biome community has prevented over 7 million single-use plastic items from polluting our environment in just a year. 

Biome’s dedication extends beyond makeup – they proudly stand palm oil-free, contributing to the global fight against the environmental impacts associated with the palm oil industry. Also, the company’s commitment to the environment shines through its plastic-free packaging. With glass jars and metal tins, they minimize plastic waste and maximize eco-consciousness. Elevate your makeup routine with Biome’s eco-friendly and ethical approach to beauty.

8. All Earth Mineral Cosmetics

All Earth Mineral Cosmetics

All Earth Mineral Cosmetics is one of the sustainable makeup brands that you should definitely try if you’re looking for eco-friendly and cruelty-free beauty products. This brand offers a wide range of cosmetics that are not only good for your skin but also good for the environment.

Co-founder Julie Wieczorek’s makeup artistry journey began in 2002, fueled by her artistic passion. Growing up near Cornwall’s tranquil moors, she developed a unique perspective on makeup, diverging from urban trends. Julie embraced the “less is more” philosophy, believing that nature’s ingredients could replace harsh chemicals.

Their diligent efforts improved packaging, introducing a rustic look and an eco-friendly “pot for life” concept. This approach featured durable containers paired with recyclable, biodegradable, and recycled refills. They expanded with plastic-free alternatives, compostable samples, and eco-friendly skincare packaging.

From Cornwall, Julie and Guy introduced a pioneering “pot for life” made from repurposed fishing nets, symbolizing their dedication to sustainability. They also offer an “Eco Swap” Service, enabling recycling of old makeup containers and brushes through Terracycle.

Traditional makeup brushes pose recycling challenges due to varied materials, prompting their Terracycle solution. Julie and Guy’s brand embodies their commitment to beauty, ethics, and the environment.

Frequently Asked Questions

What is the concept of sustainable makeup brands?

Sustainable makeup brands are cosmetic companies that prioritize environmentally friendly practices and ethical production. They focus on using natural, organic, and non-toxic ingredients and sustainable packaging and manufacturing processes.

What is clean beauty?

Clean beauty refers to cosmetics and products made with safe and non-toxic ingredients. They are free from harmful chemicals, parabens, and other synthetic additives. Clean beauty brands aim to provide safe products for people and the planet.

How are sustainable makeup brands different from commercial brands?

Sustainable makeup brands prioritize using natural and non-toxic ingredients and sustainable packaging and manufacturing processes. They are eco-friendlier and more ethical than commercial brands, which may rely on synthetic chemicals and excessive packaging.

What are the benefits of using sustainable cosmetics?

Using sustainable cosmetics helps reduce your environmental impact and supports ethical production practices. These products are often made from recycled or biodegradable materials and contain fewer harmful chemicals that can harm your skin and overall health.

Are sustainable makeup brands also vegan?

Many sustainable makeup brands are also vegan-friendly. They do not use any animal-derived ingredients, and they do not test on animals. However, it’s always best to check the specific brand’s policies.

Can sustainable makeup brands be found in stores?

Yes, many sustainable makeup brands can be found in stores. Some brands have their own physical stores, while others may be sold in select retail locations. Additionally, sustainable beauty products can also be purchased online.

How can I identify sustainable makeup brands?

Look for certifications such as “cruelty-free,” “organic,” and “vegan” on the product packaging. Additionally, check if the brand uses sustainable packaging materials, such as glass bottles or compostable materials.

Are sustainable makeup brands more expensive?

Sustainable makeup brands may be more expensive than mainstream commercial brands due to their focus on eco-friendly and ethical practices. However, this can vary depending on the specific brand and product.

What are some tips for creating a zero-waste makeup routine?

Some tips for creating a zero-waste makeup routine include buying products with minimal packaging, opting for refillable or reusable packaging, and using multipurpose products. Additionally, consider making your own DIY beauty products using natural ingredients.


In a world where conscious choices matter more than ever, embracing sustainable makeup brands is not just a trend but a powerful statement of responsibility and care. The journey to zero-waste beauty can be fulfilling and impactful; these eight skincare brands exemplify that vision of zero waste beauty products.

By choosing products that align with your values and the planet’s well-being, you become a catalyst for positive change. From plastic-free packaging and natural skin care to ethical sourcing, these brands offer a palette of possibilities for a more sustainable and beautiful world. 

So, take the step to explore, experiment, and empower yourself with the sustainable makeup movement – because every brushstroke can paint a brighter, greener future.

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