In a world where sustainability has become a pressing concern, individuals and businesses must adopt eco-friendly practices. Fortunately, some influencers lead by example and make significant contributions to promote sustainable living.

From environmental activists to ethical fashion enthusiasts, these sustainable influencers use their platforms to educate, inspire, and empower others to make environmentally conscious choices. In this article, we will explore the top 10 sustainable influencers influencing positive change and shaping the future of sustainability. 

Here are the top 10 sustainability influencers to follow: 

RankInfluencerSustainability ContributionsUsername at Instagram page
1Lauren SingerPromotes zero waste lifestyle practices through her blog “Trash Is For Tossers” and social media. Founded The Simply Co., offering eco friendly cleaning products.@laurrsinger@trashisfortossers
2Kathryn KelloggAdvocates for zero waste ways to live and provides practical tips on reducing waste and adopting eco-friendly
3Immy LucasPromotes sustainable and vegan lifestyle practices, encourages reducing waste, and aims to raise awareness about environmental issues.@sustainably_vegan
4Leah ThomasAdvocates for sustainability, focusing on ethical fashion, zero waste living, and conscious consumerism. Organizes community clean-up projects.@greengirlleah
5Bea JohnsonKnown for minimalist and zero waste lifestyle, encourages simplicity and waste reduction.@zerowastehome
6Aditi MayerAdvocates for sustainable fashion, social justice, and eco-friendly choices.@aditimayer
7Kate BrandtPromotes sustainability as Google’s Sustainability Officer, focusing on environmental initiatives.@katebrandt
8Julia WatkinsEducates on living a zero waste, ethical fashion, and conscious
9Melissa HemsleyAdvocates for sustainable food choices and mindful eating to promote ethical fashion.@melissa.hemsley
10Alessandro BlasiPromotes sustainable lifestyle choices, including green fashion and conscious travel tips.@alessandro.blasi

These influencers and sustainable lifestyle bloggers have significantly contributed to sustainability by inspiring and educating others, raising awareness about environmental issues, and promoting eco-friendly practices on their  Instagram as a platform. Following their journeys and incorporating their advice into daily life can lead to a more sustainable and environmentally conscious future.

1. Lauren Singer

women smiling while posing for photo

Lauren Singer is a leading environmentalist influencer in the sustainability movement, renowned for advocating zero-waste lifestyle practices. Through her popular blog, Trash Is For Tossers and social media channels, she educates and inspires her audience about reducing waste and living more environmentally conscious lives. 

Lauren’s influence also extends offline, with her company, The Simply Co., producing natural cleaning products with minimal packaging waste. Her dedication to promoting zero-waste practices has played a crucial role in raising awareness about environmental issues and inspiring individuals worldwide to embrace more sustainable lifestyles.

2. Kathryn Kellogg

women posing for photo holding book in her hand

Kathryn Kellogg is a prominent figure in the sustainability realm, known for her focus on reducing waste and achieving a zero-waste lifestyle. Her advocacy is driven by practical tips and engaging content that empowers individuals to make small changes in their daily lives. 

By providing alarming statistics on waste generation and its impact, Kellogg reminds us of the urgent need for sustainable practices. Following her example and implementing even minor changes in our routines can significantly impact preserving our planet’s resources and mitigating environmental damage.

3. Julia Watkins

women sitting down in garden

Julia Watkins’ contributions to sustainability encompass various aspects, making her one of the top 10 sustainable influencers. She actively promotes zero-waste living, ethical fashion, conscious consumerism, and community engagement through her work. 

Watkins empowers individuals with practical tips on composting, recycling and minimizing single-use items. She also educates her audience about supporting sustainable brands and making informed choices. Watkins is pivotal in encouraging others to embrace eco-conscious lifestyles by inspiring community engagement and fostering a sense of collective responsibility.

4. Leah Thomas

black women posing for photo

As one of the top sustainable influencers, Leah Thomas has garnered a large following through her dedication to promoting sustainable living. Through her blog, “Green Girl Leah,” and social media accounts, she shares practical tips on eco-friendly fashion, zero-waste living, plant-based diets, and ethical consumerism. 

Her active involvement in community clean-up projects and collaborations with local organizations demonstrates her commitment to creating a greener future. Thomas’s work has earned recognition from various publications, shaping public discourse about sustainable practices and inspiring positive changes.

5. Aditi Mayer

women lying down in grass field

Aditi Mayer is a well-known advocate for sustainable fashion and social justice. Her impactful work as a sustainable fashion blogger and photographer highlights the beauty of slow fashion while shedding light on the detrimental effects of fast fashion on both people and the planet.

As an environmental educator, Mayer actively shares her knowledge of eco-friendly fabrics, fair trade practices, and circular economy principles. Her dedication to promoting sustainable fashion as an ecological educator inspires individuals seeking to make positive changes toward a more sustainable future.

6. Melissa Hemsley

women smiling and holding a book in her hand

Melissa Hemsley advocates for sustainable food choices, mindful eating, and ethical fashion. Through her engaging content, she shares inspiring recipes that promote sustainable cooking using locally sourced, seasonal ingredients. Hemsley’s emphasis on reducing food waste, embracing plant-based meals, and supporting ethical clothing brands aligns with her commitment to conscious consumption. By effectively educating and inspiring others through her eco-conscious lifestyle, she contributes to creating a more sustainable future.

7. Bea Johnson

women talking in a conference

Bea Johnson’s minimalist and zero-waste lifestyle has profoundly impacted promoting of sustainable living practices. She encourages simplicity, waste reduction, conscious consumption, and community engagement. By fostering a sense of community among like-minded individuals striving for sustainable living, Johnson creates a supportive network for sharing ideas and supporting sustainability goals. Her practical approach offers tangible solutions for individuals seeking to impact the environment while improving their quality of life positively.

8. Jimmy Lucas

portrait photo of a curl haired women

Jimmy Lucas has emerged as a prominent influencer in promoting sustainable living practices and environmental awareness. Through his online presence and various initiatives, he spreads awareness about the importance of adopting sustainable practices in daily life.

Lucas actively educates his audience about conservation, waste reduction, and conscious consumer choices. He amplifies his influence by collaborating with eco-friendly brands, participating in environmental campaigns, and engaging with like-minded individuals and communities. His dedication to raising awareness about sustainability inspires others to adopt eco-friendly practices.

9. Alessandro Blasi

portrait formal photo of a mid aged man

As an Instagram influencer promoting sustainable living, Alessandro Blasi focuses on conscious consumption and ethical fashion. His visually appealing content highlights the importance of supporting brands prioritizing sustainability and reducing ecological footprints.

Blasi’s active involvement in community initiatives inspires his audience to take action. Through his well-curated content and environmental involvement, he plays a crucial role in shaping public opinion toward more mindful consumption habits.

10. Kate Brandt

blonde women wearing formal

Kate Brandt is a sustainability and technology leader known for her impactful work. As Google’s Sustainability Officer, she drove initiatives like achieving carbon neutrality and operating on renewable energy. She also led circular economy efforts, minimizing waste. Brandt’s prior role as the US Federal Chief Sustainability Officer showcased her commitment to environmental progress.

With a background in law and environmental policy, she merges policy acumen with tech innovation, creating pathways for global change. Brandt’s advocacy for climate action, clean energy, and eco-friendly practices cements her as a key figure in advancing a more sustainable future.

What are some eco-friendly tips from sustainability influencers?

Sustainability influencers are a wealth of knowledge when it comes to eco-friendly practices. They offer a range of tips and tricks to help you live a more sustainable lifestyle. One such tip information is adopting a zero-waste approach, which involves minimizing waste and finding creative ways to repurpose and compost. Another popular concept these influencers promote is sustainable fashion, which encourages conscious choices regarding clothing and supports ethical and eco-friendly brands. Additionally, reducing plastic consumption by opting for plastic-free alternatives is a common theme among sustainability influencers.

How can you live a more sustainable lifestyle?

If you want to tread a greener path, sustainability influencers have covered you. They guide various aspects of sustainable living, such as adopting a low-waste lifestyle, embracing sustainable fashion choices, and making eco-friendly decisions in all aspects of your life. By incorporating these practices into your everyday routine, you can significantly reduce your environmental footprint and contribute to the preservation of our planet.

Who are the pioneers of the zero waste movement?

The zero waste movement has gained traction in recent years thanks to the efforts of pioneers like Lauren Singer, Kathryn Kellogg, and Bea Johnson. These influencers have been instrumental in popularizing the concept of living waste-free. Their platforms and experiences have inspired countless individuals to rethink their consumption habits, reduce waste, and adopt a more sustainable lifestyle. Their stories serve as a reminder that every small step towards reducing waste can make a significant impact on the environment.

Learn more from the frequently asked questions about these sustainable influencers:

Q: Who are the top 10 sustainable influencers in 2022?

A: The top 10 sustainable influencers in 2022 are Leah, Immy, Leah Thomas, Lauren Singer, Kathryn Kellogg, Bea Johnson, Trash is for Tossers, Jazmine, and more.

Q: What does it mean to live sustainably?

A: Living sustainably means making lifestyle choices that minimize negative environmental impacts and promote sustainability. It involves adopting practices such as reducing waste, conserving energy, and using environmentally-friendly products.

Q: Who is Leah Thomas?

A: Leah Thomas is one of the top sustainable influencers in 2022. She is known for her advocacy for sustainability and environmental justice. She is a content creator and runs a popular YouTube channel that shares tips on living sustainably.

Q: What is low waste?

A: Low waste refers to a lifestyle approach that aims to reduce the amount of waste produced. It involves practices such as recycling, composting, and avoiding single-use items.

Q: Who is Immy?

A: Immy is a sustainability influencer inspiring us to live greener lives. She is known for her passion for ethical fashion and for sharing tips on making sustainable choices in our daily lives.

Q: Who is Lauren Singer?

A: Lauren Singer is a well-known sustainability influencer who gained popularity for her zero-waste lifestyle. She founded the blog “Trash is for Tossers” and promotes plastic-free living.

Q: Who is Kathryn Kellogg?

A: Kathryn Kellogg is a sustainable lifestyle influencer and author. She shares tips and tricks on living a more environmentally friendly lifestyle through her blog and social media platforms.

Q: Who is Bea Johnson?

A: Bea Johnson is a pioneer in the zero-waste movement. She is known for her book “Zero Waste Home” and advocates for reducing waste and living a minimalist lifestyle.

Q: What is the role of social influencers in promoting sustainability?

A: Social influencers promote sustainability by raising awareness, sharing tips, and inspiring their followers to make sustainable choices. They use platforms like Instagram, YouTube, and blogs to create content that educates and motivates others to live more sustainably.

Q: What is ethical fashion?

A: Ethical fashion refers to clothing, accessories, and footwear produced to reduce harm to the environment and support fair trade practices. It involves considering the entire lifecycle of a garment, from production to disposal, and ensuring it aligns with socially and environmentally responsible principles.

Q: What is slow fashion?

A: Slow fashion is a movement that encourages consumers to choose high-quality, timeless garments and accessories over fast fashion trends. It focuses on ethical and sustainable production practices, fair trade, and consuming consciously.

Q: Why should people that care about the environment be active on social media?

A: Social media is a fantastic way to spread the word about climate challenges and sustainability solutions.

Networking on LinkedIn, Instagram, and other social media sites is a great way to align with and collaborate with sustainability focused individuals and influencers. 


In conclusion, the top 10 sustainable influencers discussed in this article have significantly contributed to promoting and advocating for sustainability. Their work ranges from zero-waste living to ethical fashion and conscious consumerism. By sharing their knowledge and experiences, they have inspired others to make more environmentally friendly choices in their daily lives.

These influencers serve as role models for individuals seeking guidance on living a more sustainable lifestyle. Through their efforts, they are creating awareness and driving positive change toward a more sustainable future. Follow them on their Instagram and Tiktok account!

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