Leni Swims

Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: Australia

Official brand website: Visit

Leni Swims: Dive into Sustainable Swimwear

If you’re all about stylish swimwear and a sustainable planet, then Leni Swims is about to become your new favorite brand. Dive into the world of eco-friendly materials, compostable packaging, and a commitment to reducing their climate impact. 

Leni Swims isn’t just about looking good at the beach; it’s about feeling good about your choices and their positive impact on the environment. So, let’s explore what makes Leni Swims your go-to for responsible and stylish swimwear.

Leni Swims: Sustainable Swimwear Crafted with Love

two women posing for photo

Image Credit: dailytelegraph.com.au

Leni Swims, initiated by Australian sisters Molly and Lucy at their kitchen table in 2017, embodies a commitment to crafting ethically made, top-quality swimwear that prioritizes longevity, sustainability, and innovative design. 

Leni Swims’ swimwear comes to life through the skilled hands of a small, family-run manufacturing team in Bali. Having originally launched in Australia, they’ve expanded their production family to the beautiful island of Bali.

This homegrown brand quickly evolved into a global favorite, adored for its bold, fun, and timeless pieces adorned with unique prints and colors.

The heart of Leni Swims beats to the rhythm of its core values, embracing ethical and sustainable practices across all aspects of its brand, including manufacturing, eco-conscious packaging, recycled materials, marketing, and more. Molly and Lucy’s vision has truly come to life in the form of stylish, eco-friendly swimwear.

ABOUT ETHICAL PRODUCTION

Leniswims bag
  • Swimwear is handmade in Bali by a small family-run team.
  • Above-minimum wages provided to the Bali team.
  • Health insurance for staff and their families.
  • Standard working hours with no forced overtime.
  • Emphasis on quality control repairing any defects.
  • Faulty pieces are remade into new swimwear or other fabrics.
  • The preorder model was implemented to reduce waste and overproduction.
  • Continuous product innovation and design based on team feedback.

ABOUT  PACKAGING

  • The entire process, from production to packaging, is plastic-free.
  • Bikinis packed in biodegradable cassava bags.
  • Reusable cotton storage bags for increased suit longevity.
  • Hygienic and recyclable paper tags and liners.

ABOUT FABRICS

  • Use REPREVE and CARVICO fabrics.
  • The fabric creation process involves waste collection, regeneration, and remade materials.
  • Hand-sewn ethically to create swimwear pieces.
  • OEKO-TEX and GRS-certified fabrics.
  • Saltwater, suntan, and oil-resistant fabrics.
  • Low carbon footprint dye used in the dyeing process.

ABOUT  DESIGN

  • Focus on creating lasting, staple swimwear pieces.
  • Emphasis on flattering cuts, timeless prints, colors, and designs.

ABOUT  MARKETING

  • Limited sales approach.
  • Collaboration with creators who genuinely love and wear the product.
  • Marketing centered on the product’s quality, craftsmanship, design, and prints.
  • Encouragement of mindful consumption, avoiding impulse buying or overconsumption.

Championing Eco-Friendly Initiatives

bikini

Ethical production stands at the heart of Leni Swims’ values. The collaboration with this talented team extends to various aspects, from quality control, where every piece is meticulously inspected for defects or imperfections and promptly fixed, to resourcefulness, repurposing any items beyond repair into new swimwear or different fabrics.

Leni Swims takes sustainability seriously and embraces a preorder model to curb waste and overproduction. They also foster a culture of continuous product innovation and design, drawing on their Bali team’s years of experience and their valuable feedback to create the perfect swimwear pieces. 

Eco-Conscious Material Choices

Leni Swims earns a ‘good’ rating for its dedication to eco-friendly materials, including recycled options. This responsible choice helps the brand lessen its climate impact, contributing to a healthier planet.

Packaging with Purpose

Compostable packaging is a key priority for Leni Swims. Their swimwear packaging is designed to naturally and swiftly break down, reducing waste and the brand’s environmental footprint.

Room for Energy and Emissions Improvement

While Leni Swims excels in material and packaging sustainability, there’s room for growth when it comes to energy use and greenhouse gas emissions reduction. However, their use of eco-friendly materials inherently aids in lessening their climate impact.

Labor Practices Progress

With an ‘it’s a start’ rating in labor practices, Leni Swims shows ongoing dedication to fair working conditions. Most of their final production stages are certified by Social Accountability International – SA8000, underlining their commitment to worker welfare.

Although they don’t have a specific Code of Conduct, their formal statement regarding workers’ rights is a positive step in ensuring fairness and favorable working conditions.

Addressing Labor Risks

Leni Swims sources from countries at risk of labor abuse, highlighting the importance of supply chain transparency and the need to work towards fair and ethical labor conditions throughout their production process.

Seeking Fair Wages

A potential area for growth is ensuring a living wage throughout their supply chain. While it’s not confirmed at present, this is a crucial aspect of fair and ethical labor practices that should be a focus for improvement.

Animal Impact

Leni Swims receives a ‘not applicable’ rating in terms of animal impact since their products typically avoid animal materials, reflecting their commitment to animal welfare.

Frequently Asked Questions

Is Leni Swims a Sustainable Swimwear Brand? 

Leni Swims prides itself on being a sustainable swimwear brand. Their commitment to sustainability is evident through their use of eco-friendly materials and the adoption of compostable packaging. 
While they still have room for improvement in areas like energy usage and reducing greenhouse gas emissions, their focus on sustainable materials significantly reduces their environmental impact.

How Does Leni Swims Rank in Fair Labor Practices?

 Leni Swims is making strides toward ensuring fair labor practices. They have been awarded a ‘it’s a start’ rating, indicating positive progress in this aspect. The brand places a high priority on worker welfare, with most of the final production stage certified by Social Accountability International – SA8000.

What Measures Is Leni Swims Taking to Ensure Ethical Labor Practices in High-Risk Countries?

Leni Swims sources the final production stage from countries with a higher risk of labor abuse. However, they are proactively addressing this concern by focusing on transparency and ethical labor conditions throughout their supply chain. Their commitment to addressing labor abuse is a crucial step in the right direction.

Does Leni Swims Guarantee a Living Wage for Its Workers? 

Currently, there is no concrete evidence that Leni Swims ensures the payment of a living wage in their supply chain. This remains an area where they have room for improvement to enhance their fair labor practices.

What Is Leni Swims’ Approach to Animal Welfare? 

Leni Swims is classified as “not applicable” in terms of animal impact. This is because their products are typically free of animal materials, underlining their commitment to preventing animal exploitation or harm.

In Summary

Leni Swims is making a significant positive impact on the environment with their sustainable swimwear. Their eco-friendly materials and compostable packaging reflect their efforts to minimize climate impact and reduce the use of harmful substances and waste in their production process. 

While labor practices and living wages represent areas for growth, their commitment to transparency and ethics in their supply chain is steering them toward a more sustainable and responsible future

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