Rating: It's a start

Price: $ $ $ $

Location: United States

Converse, owned by Nike, is a brand that focuses on sustainability in their supply chain. Our “Planet” rating evaluates brands based on their environmental policies, and Converse has received an “It’s a Start” rating. Let’s take a closer look at some of the factors that influenced this rating.

Environmental Policies:

  • Converse uses lower-impact materials, which helps reduce its overall environmental footprint.
  • In an effort to minimize waste, the brand reuses some of its textile offcuts, further demonstrating its commitment to sustainability.
  • Converse has set a science-based target to reduce greenhouse gas emissions in both its direct operations and supply chain. However, there’s currently no evidence to suggest that they are on track to meet this target.
  • The brand has also set a target to eliminate hazardous chemicals by 2025 and claims to be on track to meet this goal.
  • Unfortunately, there’s no evidence to suggest that Converse is taking specific actions to protect biodiversity in its supply chain.

Workers’ Rights:

  • At Converse, workers’ rights are central to their “People” rating. The brand’s social auditing program is certified by the Fair Labor Association (FLA), which ensures that ethical standards are met.
  • In the 2022 Fashion Transparency Index, Converse received a score of 51-60%, indicating a moderate level of transparency.
  • While the brand has a basic policy to support diversity and inclusion in its supply chain, there’s no evidence to suggest that it ensures its workers are paid living wages in most of its supply chain. This is an area where Converse can improve.
  • During the COVID-19 pandemic, Converse disclosed some policies to protect workers in its supply chain from the virus, highlighting their commitment to worker safety.

Animal Welfare:

  • When it comes to animal welfare policies, Converse has a basic policy in place. However, there are no clear implementation mechanisms to ensure the well-being of animals.
  • The brand appears to use leather and wool in its products. However, there’s no evidence to suggest that they use down, fur, angora, exotic animal skin, or exotic animal hair.
  • Converse also lacks evidence of tracing any animal-derived materials to the first production stage, indicating a need for greater transparency in this area.

Based on all publicly available information, Converse receives an overall rating of “It’s a Start”. While the brand has made strides in their environmental and social practices, there is still room for improvement in areas such as greenhouse gas emissions, workers’ wages, and animal welfare. Converse has set targets and policies but must take further actions to achieve a higher sustainability rating.

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