Adidas
Rating: It's a start
Price: $ $ $ $
Location: Germany
Adidas, owned by Adidas Group, is a globally recognized brand in the field of sports and lifestyle. When it comes to sustainability, Adidas has been making efforts to improve its environmental and labor practices. Currently, it has an environment rating of ‘it’s a start’ which shows that the brand has taken some steps towards sustainability.
One of the positive aspects of Adidas’ sustainability efforts is its use of eco-friendly materials. The brand incorporates a medium proportion of recycled materials in its products, reducing the need for new resources and minimizing waste. This move demonstrates the brand’s commitment to environmental conservation.
Moreover, Adidas has set a science-based target to reduce greenhouse gas emissions generated from its own operations and supply chain. While this is a promising step, it is still unclear whether Adidas is on track to meet its target. Regular monitoring and transparent reporting will be crucial in assessing the brand’s progress in reducing emissions.
In addition to its internal efforts, Adidas has collaborated with industry bodies to conduct research on the impact of microplastics. This demonstrates the brand’s awareness of emerging environmental issues and its willingness to address them. By gathering scientific data, Adidas can develop strategies to mitigate the impact of microplastics on the environment.
However, there is no evidence to suggest that Adidas has a policy in place to protect biodiversity. Biodiversity conservation is a significant aspect of sustainability, and it would be beneficial for Adidas to develop a comprehensive policy that addresses this issue.
When it comes to labor practices, Adidas has a rating of ‘it’s a start’. Some of its supply chain is certified by FLA Workplace Code of Conduct, particularly in the final stage of production. This certification ensures that labor conditions meet international standards. However, it is important for Adidas to extend this certification to cover the entire supply chain, ensuring fair and ethical treatment of workers at every stage.
In terms of transparency, Adidas received a score of 51-60% in the 2021 Fashion Transparency Index. This indicates that Adidas is taking steps to disclose information about its policies, practices, and supply chain. Transparency is crucial in holding brands accountable for their actions and encouraging them to improve their sustainability practices.
One area where Adidas needs improvement is ensuring the payment of a living wage in most of its supply chain. A living wage is essential for ensuring workers’ well-being and reducing inequality. By implementing measures to guarantee fair wages, Adidas can make a positive impact on the lives of workers in its supply chain.
Adidas has also taken steps to protect suppliers and workers in its supply chain from the impacts of COVID-19. In light of the global pandemic, it is important for brands to prioritize the health and safety of their stakeholders. Adidas’ efforts to mitigate the impact of the pandemic on its supply chain demonstrate its commitment to social responsibility.
However, when it comes to animal welfare, Adidas’ rating is ‘not good enough’. While the brand has a formal animal welfare policy aligned with Five Freedoms, it lacks clear mechanisms for implementing and enforcing this policy. Adidas continues to use leather, down, and exotic animal skin in its products. While it claims to source wool from non-mulesed sheep, there is no evidence to support how this is enforced.
It is essential for Adidas to ensure that its animal welfare policy is effectively implemented throughout its supply chain. Additionally, the brand should consider alternatives to using animal products, such as synthetic or plant-based materials, to reduce its impact on animal welfare.
Overall, Adidas is rated ‘it’s a start’ in terms of sustainability. While the brand has taken several positive steps, there is still room for improvement in various areas. Adidas should continue to strive towards more sustainable practices, enhance transparency, and prioritize environmental and social responsibility in its operations. By doing so, Adidas can set an example for other brands and contribute to a more sustainable future for the fashion industry.
