Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: United Kingdom

Official brand website: Visit

GROUNDTRUTH: Paving the Way for Sustainable Fashion

In today’s fast-paced world, where environmental concerns are becoming increasingly urgent, one brand stands out for its commitment to sustainability and ethical practices: GROUNDTRUTH. With an impressive overall rating of ‘Good,’ this brand is making significant strides towards a greener and more responsible fashion industry.

Environment Rating: A ‘Great’ Stride Towards Sustainability

One of the key strengths of GROUNDTRUTH is its exceptional environment rating, which is classified as ‘great.’ This rating is a testament to the brand’s unwavering dedication to reducing its ecological footprint. GROUNDTRUTH’s fabrics are certified by Bluesign, a globally recognized standard for environmentally friendly textiles.

Moreover, GROUNDTRUTH makes a conscious effort to use a high proportion of eco-friendly materials, including recycled materials. This emphasis on sustainable sourcing not only helps reduce waste but also limits the use of harmful chemicals, water, and wastewater in the production process. By prioritizing eco-friendly materials, GROUNDTRUTH sets a positive example for other brands, encouraging them to adopt more sustainable practices.

Labour Rating: Striving for Improvement

While GROUNDTRUTH’s commitment to the environment is commendable, its labour rating is labeled as ‘not good enough.’ Although the brand has not yet established a Code of Conduct, it is actively working towards bettering its practices in this area. GROUNDTRUTH takes steps to trace most of its supply chain, demonstrating its commitment to transparency.

However, there are concerns regarding the sourcing of the final stage of production from countries with a high risk of labour abuse. To truly ensure ethical practices, GROUNDTRUTH needs to evaluate and ensure the fair treatment and payment of workers in every stage of its supply chain. By doing so, it can improve its labour rating and become a leading advocate for fair working conditions within the fashion industry.

Animal Rating: A Compassionate Approach

GROUNDTRUTH’s treatment of animals is commendable, as it receives a ‘good’ rating in this category. The brand does not use any animal products in its designs. While GROUNDTRUTH does not explicitly state that its products are vegan, its commitment to abstaining from animal materials ensures that conscious consumers can confidently choose their products without supporting the exploitation of animals.

The Overall Picture: GROUNDTRUTH’s Commitment to Sustainable Fashion

With its remarkable focus on sustainability and ethical practices, GROUNDTRUTH is paving the way for a greener and more responsible fashion industry. While the brand still has room for improvement, particularly in terms of its labour practices, it is admirable that GROUNDTRUTH actively traces its supply chain and emphasizes the use of eco-friendly materials.

By setting an example for other fashion brands, GROUNDTRUTH promotes the importance of considering environmental and social factors in the production of clothing. As conscious consumers become more aware of the impact of their choices, brands like GROUNDTRUTH play a crucial role in meeting their demands for sustainable and ethically sourced fashion.

In conclusion, GROUNDTRUTH sets itself apart by prioritizing sustainability and responsible practices. With its ‘great’ environment rating and commitment to animal welfare, this brand is making significant strides towards a better future for fashion. By continuously working to improve its labour practices, GROUNDTRUTH can truly become a leader in the industry, inspiring others to follow suit. As consumers, we have the power to support brands like GROUNDTRUTH and contribute to a more sustainable and ethical fashion industry.

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