London W11

Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: United Kingdom

Official brand website: Visit

Is London W11 a Sustainable Fashion Pioneer?

Discover the sustainable ethos of London W11, a brand deeply committed to environmental responsibility. With a stellar ‘Great’ environment rating, the brand takes significant strides in incorporating eco-friendly materials, local production, and ethical practices. Uncover the key aspects that define London W11’s journey toward sustainability and responsible fashion.

Key Takeaways:

  • Eco-Friendly Materials: London W11 takes pride in using eco-friendly materials, including Global Recycle Standard recycled materials, contributing to waste reduction.
  • Local Production: London W11 significantly reduces its carbon footprint by manufacturing locally, minimizing transportation emissions, and supporting the local economy.
  • Chemical Limitation: The brand focuses on restricting the use of chemicals, water, and wastewater in its manufacturing process, showcasing a commitment to eco-friendly practices.
  • Labor Practices: While London W11’s labor rating is categorized as ‘It’s a Start,’ the brand ensures workers’ rights and maintains transparency within its supply chain.
  • Animal Welfare: With a ‘Good’ rating, London W11 avoids fur, leather, wool, down, exotic animal skin, and angora, demonstrating a commitment to ethical and cruelty-free fashion.

Crafting Sustainable Fashion: London W11’s Environmental Odyssey

Rooted in a vision to shape a better tomorrow, London W11’s circular cashmere embodies a commitment to honesty, accountability, and a positive impact on the planet and its inhabitants. The brand’s sustainable ethos revolves around a simple yet powerful principle: crafting desirable new products from old, unwanted ones. Each garment minimizes waste and quantifies its recycled content, minimizing resource consumption.

London W11 stands as a stalwart advocate for sustainability and environmental responsibility, proudly holding a ‘Great’ environment rating. A beacon in eco-conscious fashion, the brand integrates a substantial proportion of eco-friendly materials, including those meeting the Global Recycle Standard. This strategic choice fosters waste reduction and actively propels the circular economy.

Local Manufacturing for Global Impact:

An essential facet of London W11’s sustainability narrative is its commitment to local manufacturing. Strategically producing goods near markets, the brand achieves a dual feat of minimizing carbon footprint and bolstering the local economy. This localized approach transcends mere fashion; it’s a testament to London W11’s unwavering dedication to sustainable practices.

Chemical Consciousness and Eco-Friendly Practices:

London W11 goes beyond material choices, emphasizing chemical limitations, water conservation, and wastewater reduction. Opting for eco-friendly materials isn’t just a choice; it’s a philosophy that mitigates the environmental toll associated with conventional production. The brand’s conscientious decisions resonate as it emerges as a champion of sustainable fashion, actively conserving resources and combatting pollution.

Navigating Labor Practices with a Compassion Blueprint:

While the brand boasts a ‘Great’ environment rating, its labor practices are a work in progress, marked as ‘It’s a Start.’ London W11, however, takes strides to protect workers’ rights, exemplified by a formal statement covering their well-being. Despite the final production stage occurring in Italy, a medium-risk country, the brand’s transparent supply chain tracing empowers it to address potential labor issues proactively.

The Compass of Animal Welfare:

London W11 garners a ‘Good’ rating in animal welfare by eschewing fur, leather, wool, down, exotic animal skin, and angora. This commitment aligns with ethical sourcing and underscores the brand’s stance against animal cruelty. While using exotic animal hair in some products raises considerations, London W11 remains dedicated to ethical choices.

Assessing the Sustainability Tapestry:

London W11 has an overall ‘Good’ sustainability rating, encapsulating a journey marked by eco-friendly materials, local manufacturing, and animal welfare priorities. Acknowledging areas for improvement, notably in labor practices and ensuring a living wage, the brand showcases an unwavering commitment to transparency and continual improvement. By aligning with London W11, consumers champion a brand that places the well-being of the environment and workers at the forefront of its mission.


  1. Is London W11 a fully sustainable brand?

London W11 is on a sustainable journey, excelling in environmental practices, local production, and animal welfare. Areas like labor practices are evolving.

  1. What recycled materials does London W11 use?

London W11 incorporates Global Recycle Standard recycled materials, reducing waste and promoting a circular economy.

  1. Where does London W11 manufacture its products?

The brand adopts local production, significantly reducing its carbon footprint and supporting the local economy.

  1. Does London W11 have a Code of Conduct for labor practices?

While no specific Code of Conduct exists, London W11 maintains a formal statement covering workers’ rights, emphasizing transparency and commitment.

  1. What is the labor rating of London W11?

London W11’s labor rating is categorized as ‘It’s a Start,’ showcasing ongoing efforts to improve labor practices and protect workers’ rights.

  1. Does London W11 ensure a living wage for its workers?

There currently needs to be evidence that London W11 ensures a living wage throughout its supply chain, highlighting an area for improvement.

  1. What animal-derived materials does London W11 use?

London W11 proudly avoids fur, leather, wool, down, exotic animal skin, and angora. However, the brand does use exotic animal hair in some products.


While London W11 has earned a ‘Good’ sustainability rating, its journey continues. The brand sets an example for responsible fashion with a strong focus on eco-friendly materials, local manufacturing, and animal welfare. 

Continuous improvement in labor practices and ensuring a living wage will further solidify London W11’s commitment to transparency and ethical practices. Supporting London W11 means choosing a brand dedicated to the well-being of the environment and its workers.

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