Price: $ $ $ $
Location: United Kingdom
London W11 is a brand that is committed to sustainability and environmental responsibility. With a ‘great’ environment rating, London W11 takes pride in using a high proportion of eco-friendly materials in its products. In fact, it even incorporates Global Recycle Standard recycled materials in its manufacturing process. By doing so, the brand actively contributes to reducing waste and promoting the circular economy.
One of the key aspects of London W11’s sustainability efforts is its decision to manufacture locally. By producing its goods in close proximity to its markets, the brand significantly reduces its carbon footprint. This approach not only helps to minimize transportation emissions but also supports the local economy. London W11’s commitment to manufacturing locally showcases the brand’s dedication to sustainable practices.
In addition to utilizing eco-friendly materials and prioritizing local production, London W11 also focuses on limiting the use of chemicals, water, and wastewater in its manufacturing process. By opting for eco-friendly materials, the brand minimizes the environmental impact associated with traditional production methods. This choice helps to conserve precious resources and reduce pollution, making London W11 a champion of sustainable fashion.
While London W11’s environment rating is ‘great’, its labor rating is categorized as ‘it’s a start’. Although the brand has not yet achieved the highest labor standards, it takes steps to ensure workers’ rights are protected. While there is no evidence that London W11 has a specific Code of Conduct in place, it does have a formal statement that covers workers’ rights. This commitment demonstrates the brand’s dedication to improving labor practices within its supply chain.
However, it is worth noting that London W11’s final stage of production takes place in Italy, which is categorized as a medium-risk country for labor abuse. While this may raise concerns, it is important to acknowledge that London W11 traces most of its supply chain. This transparency allows the brand to gain a deeper understanding of its production process and address any potential issues proactively.
Despite its efforts in addressing labor concerns, there is no evidence that London W11 ensures the payment of a living wage throughout its supply chain. While this is an area for improvement, it is important to recognize that the brand has laid the groundwork by focusing on workers’ rights and transparency. London W11’s commitment to continuous improvement in labor practices is evident.
When it comes to the treatment of animals, London W11 receives a ‘good’ rating. The brand is proud to declare that it does not use fur, leather, wool, down, exotic animal skin, or angora in its products. By avoiding these materials, London W11 demonstrates its commitment to animal welfare and ethical sourcing. However, it is worth noting that the brand does use exotic animal hair in some of its products.
Overall, London W11 is rated ‘Good’ in terms of sustainability. With a focus on eco-friendly materials, local manufacturing, and animal welfare, the brand showcases its dedication to responsible and ethical practices. While there is room for improvement, particularly in labor practices and payment of a living wage, London W11 demonstrates its commitment to continuous improvement and transparency. By choosing London W11, consumers can support a brand that prioritizes the well-being of the environment and its workers.