Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: Sweden

Official brand website: Visit

nu-in is a brand that is making strides in the fashion industry when it comes to sustainability. With an environment rating of ‘good’, the brand prioritizes the use of eco-friendly materials, including recycled materials. By using these materials, nu-in is able to limit the amount of chemicals, water, and wastewater used in production, reducing its environmental impact.

One of the standout features of nu-in is its commitment to minimizing textile waste. The brand reuses most of its offcuts, ensuring that material waste is kept to a minimum. This approach helps to reduce the strain on resources and promotes a more circular fashion system, where materials are reused rather than discarded.

In addition to its use of eco-friendly materials, nu-in also takes steps to reduce its climate impact. The brand utilizes renewable energy in its supply chain, further reinforcing its commitment to sustainability. By using renewable energy sources, nu-in is able to significantly reduce its carbon footprint, contributing to a greener future.

While nu-in has made positive strides in terms of environmental sustainability, its labor rating is ‘it’s a start’. While there is no evidence of a Code of Conduct, the brand does have a formal statement in place that covers workers’ rights. This indicates a commitment to ensuring that workers are treated fairly and that their rights are protected.

However, it is worth noting that nu-in sources its final stage of production from countries with extreme risks of labor abuse. This is an area where the brand can and should improve, as supporting low-risk countries for labor abuse in the manufacturing process is an important step towards ethical and fair fashion.

In terms of payment, nu-in ensures that a living wage is paid in a small proportion of its supply chain. While this is a positive step, it is essential for the brand to expand this commitment and ensure that a living wage is paid to all workers involved in the production of its garments.

nu-in also conducts audits of some of its suppliers, which helps to ensure that ethical standards are being met. Regular audits allow the brand to identify any potential risks or areas for improvement, facilitating transparency and accountability within its supply chain.

On the animal front, nu-in receives a ‘great’ rating. The brand is listed by PETA as vegan, meaning that no animal products are used in its production process. This commitment to cruelty-free fashion is commendable and aligns with the brand’s overall focus on sustainability.

Overall, nu-in is a brand that is making a positive impact in the fashion industry. Its dedication to using eco-friendly materials, reducing textile waste, and utilizing renewable energy showcases its commitment to sustainability. While there is room for improvement in terms of labor practices, nu-in’s initiatives and audits demonstrate a willingness to evolve and improve. By consistently prioritizing sustainable practices, nu-in has the potential to become a leader in the sustainable fashion movement.

Last Updated: February 2022

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