Nudie Jeans

Our Rating: 5 Stars - Great

Price: $ $ $ $

Country of origin: Sweden

Official brand website: Visit

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Nudie Jeans “Great”.

There are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials including organic cotton.
  • It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • To minimize waste, it reuses most of its textile offcuts.
  • To reduce its climate impacts, it uses renewable energy in its supply chain.
  • It has a policy to reduce the chemical-heavy chromium processes in its leather tanning.

When it comes to workers’ rights, Nudie Jeans also excels. Our “People” rating assesses brands’ policies and practices on everything from child labor to living wages and gender equality. Here we rate Nudie Jeans “Great”.

Here are a few factors influencing its score:

  • Most of its supply chain is certified by Fair Wear Foundation, Fairtrade International – Small Producers Organisations, Global Organic Textile Standard (GOTS) certified organic cotton, and Sedex Members Ethical Trade Audit – SMETA Best Practice Guidance.
  • Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
  • It traces most of its supply chain.
  • It ensures workers are paid living wages in some of its supply chain.

Lastly, the brand’s animal welfare policies and the traceability of their animal-derived products are evaluated in our “Animals” rating. Here we rate Nudie Jeans “It’s a Start”.

Factors influencing this score include:

  • It appears to use leather, exotic animal hair, and silk.
  • Responsible Wool Standard certifies some of the wool it sources.
  • It doesn’t appear to use down, fur, angora, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate Nudie Jeans “Great” overall. The brand’s commitment to using lower-impact materials, minimizing waste, and reducing climate impacts puts them ahead in terms of sustainability. Additionally, their dedication to workers’ rights and animal welfare showcases their ethical values. Nudie Jeans sets a high standard for other brands to follow.

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