Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: Japan

Official brand website: Visit

Environmental Sustainability

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. In the case of Ay, we rate it as “It’s a Start”. Here are a few factors that influence its score:

  • It uses a medium proportion of lower-impact materials, including recycled materials.
  • It uses low-impact materials to help limit the chemicals, water, and wastewater in its supply chain.
  • It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
  • There is no evidence showing that it takes action to minimize its packaging, which is a driver of plastic waste.

Workers’ Rights

Considering workers’ rights in our “People” rating is essential, as we assess brands’ policies and practices on various aspects from child labor to living wages and gender equality. For Ay, we rate it as “It’s a Start”. Here are some factors affecting its score:

  • Its final production stage occurs in Japan, which is identified as a medium-risk country for labor abuse.
  • It partly traces its supply chain, including the final and some of the second production stages.
  • There is no evidence indicating that it has a Code of Conduct in place.
  • There is no evidence to suggest that it ensures workers are paid living wages in its supply chain.

Animal Welfare

Our “Animals” rating focuses on brands’ animal welfare policies and how well they trace their animal-derived products. For Ay, we rate it as “Good”. Here are some factors that contribute to its score:

  • It appears to use recycled silk in its products.
  • There is no evidence to suggest that it uses leather, wool, down, fur, angora, exotic animal skin, or exotic animal hair.

After reviewing all publicly available information, we have rated Ay as “Good” overall in terms of sustainability and ethical practices. While there are areas for improvement, such as workers’ rights and packaging sustainability, the brand has taken positive steps towards a more sustainable and ethical approach to its business practices. This rating provides consumers with valuable insight into Ay’s initiatives and encourages the brand to continue striving for greater environmental and social responsibility.

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