Love and Confuse

Rating: Not good enough

Price: $ $ $ $

Location: Lithuania

Official brand website: Visit

Love and Confuse: Sustainability Efforts and Room for Growth

Love and Confuse, a brand striving for sustainability, is on a journey to make a positive impact. This article delves into the brand’s environmental policies, workers’ rights, and animal welfare practices, offering insights into its sustainability efforts and areas requiring growth.

Key Takeaways

  • Love and Confuse employs lower-impact materials like linen and offers made-to-order products to reduce environmental impact.
  • The brand lacks meaningful action to eliminate hazardous chemicals and reduce climate impacts in manufacturing.
  • Workers’ rights receive a “Very Poor” rating, with concerns about transparency and living wages.
  • The brand earns a “Good” rating for animal welfare but lacks a clear stance on being a vegan brand.
  • Love and Confuse’s overall rating is “Not Good Enough,” signaling the need for significant sustainability improvements.

About Love and Confuse

At Love and Confuse, they value timelessness, quality, and natural fashion. This family-owned business believes women shouldn’t have to choose between style and sustainability. Their mission is to create decades-long clothing, resisting trends and maintaining quality. 

They aim to revive the era of minimal fashion where you define the clothes, not vice versa. Every piece is distinct and made with care. They prioritize ethical fashion through eco-friendly materials and responsible manufacturing. 

Love and Confuse offers clothing for those who care about the environment and prefer lasting style over fleeting trends, ensuring you feel confident and comfortable anytime. 

Environmental Initiatives: A Good Start

In terms of environmental consciousness, Love and Confuse makes commendable efforts. The brand employs lower-impact materials like linen, contributing to a reduced ecological footprint. Furthermore, they’ve embraced the made-to-order approach, which helps minimize unnecessary waste. These steps signify a promising start towards sustainability.

Hazardous Chemicals and Climate Impact: A Gap in Sustainability

Yet, there is room for improvement. Love and Confuse lacks meaningful action to reduce or eliminate hazardous chemicals during the manufacturing process. Such chemicals can have detrimental effects on the environment and human health. 

Additionally, the brand must provide clear evidence of its endeavors to reduce climate impacts, a crucial aspect of comprehensive sustainability.

Workers’ Rights: A “Very Poor” Rating 

When it comes to workers’ rights, Love and Confuse falls short. The brand does not fully disclose the locations of its final production stages, raising transparency concerns within its supply chain. 

There’s no clear evidence of a Code of Conduct in place or assurance that workers receive living wages, indicating significant work is needed in this area to enhance workers’ rights.

Animal Welfare: A “Good” Effort 

Regarding animal welfare, Love and Confuse performs relatively well with a “Good” rating. While there’s no indication of the brand using animal-derived materials, it also doesn’t assert itself as a vegan brand. Brands must establish transparent policies regarding animal welfare and traceability of animal-derived products.

Frequently Asked Questions

Is Love and Confuse a sustainable brand?

Love and Confuse is a brand taking initial steps toward sustainability but needs to be considered fully sustainable. While the brand uses lower-impact materials like linen and adopts a made-to-order approach, there is no evidence of meaningful action to reduce hazardous chemicals in its manufacturing process, which is crucial for sustainability. 

What is Love and Confuse’s current environmental rating, and why is it important?

Love and Confuse’s environmental rating is “It’s a Start.” This rating signifies their efforts to use lower-impact materials like linen and adopt a made-to-order approach. It’s essential as it reflects the brand’s commitment to reducing its environmental footprint.

Why is the absence of action to reduce hazardous chemicals concerning sustainability?

The absence of action to reduce hazardous chemicals is a significant concern for sustainability because these chemicals can have harmful effects on both the environment and human health. Sustainable practices aim to minimize these negative impacts.

What is the focus of Love and Confuse’s sustainability efforts regarding products?

Love and Confuse focuses on made-to-order products to minimize waste. This approach aligns with their commitment to sustainable practices and reduces unnecessary environmental impact.

Why is transparency in the supply chain important for workers’ rights in the fashion industry?

Transparency in the supply chain is crucial for ensuring workers’ rights because it allows for accountability and monitoring of working conditions. Without transparency, concerns about labor practices and ethical treatment of workers may arise.

What does a “Good” rating for animal welfare mean, and why is it relevant for sustainability?

A “Good” rating for animal welfare suggests that Love and Confuse does not use animal-derived materials in its products. This is relevant for sustainability as brands should have clear policies regarding animal welfare to reduce animal exploitation and promote ethical practices.

What areas of improvement are highlighted in Love and Confuse’s overall rating of “Not Good Enough”?

Love and Confuse’s overall rating of “Not Good Enough” indicates significant areas where the brand can improve. Key areas include taking meaningful action to reduce hazardous chemicals, increasing transparency in the supply chain, and ensuring workers’ rights to enhance overall sustainability.

What are the steps that Love and Confuse can take to enhance its sustainability efforts?

Love and Confuse can enhance its sustainability efforts by implementing measures to reduce hazardous chemicals, increasing transparency in its supply chain, and ensuring fair wages and ethical treatment of workers. These steps are essential for the brand to progress toward being genuinely sustainable. 


Overall, Love and Confuse’s sustainability journey reflects commendable efforts and areas demanding improvement. With a rating of “Not Good Enough,” the brand has significant room to grow in terms of sustainability. 

Key areas for enhancement include reducing hazardous chemicals, increasing transparency in the supply chain, and the assurance of workers’ rights. These are essential steps for Love and Confuse to make substantial strides toward truly sustainable fashion.

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