Poppie the Label

Rating: Good

Price: $ $ $ $

Location: Australia

Official brand website: Visit

About Poppie the Label

Poppie the Label is a brand that focuses on sustainability and taking steps towards a more eco-friendly fashion industry. Although it currently holds an environment rating of ‘it’s a start’, the brand is committed to making a positive impact on the environment through various initiatives.

Reducing Textile Waste

One of the core principles of Poppie the Label is the minimization of textile waste. Instead of mass-producing their products, they choose to make each item to order. By doing so, they ensure that they only create what is needed, reducing the amount of fabric waste that would otherwise end up in landfills.

Local Manufacturing for Lower Carbon Footprint

In addition to their sustainable production model, Poppie the Label takes pride in manufacturing their products locally. By keeping the production process within their own facilities, they minimize transportation emissions and have better control over the environmental impact of their operations. This commitment to local manufacturing demonstrates their dedication to reducing their carbon footprint.

Labour Practices and Supply Chain Transparency

Poppie the Label holds a ‘good’ labour rating, showcasing their commitment to fair and responsible practices. Unlike many other brands, their products are manufactured in-house by the owner, ensuring that all workers are treated fairly and given safe working conditions.

While the brand traces some of its supply chain, including all of the second stage of production, there is still room for improvement in terms of transparency. Although it is unclear whether they ensure payment of a living wage in their supply chain, their dedication to in-house manufacturing indicates a higher likelihood of fair compensation for workers.

Animal-Friendly Approach

Poppie the Label is proud to be an animal-friendly brand. They do not use any animal products in their manufacturing process. However, it is worth noting that while they do not explicitly state that they are vegan, their exclusion of animal products is a step in the right direction.

Poppie the Label’s Rating

Overall, Poppie the Label has been rated ‘Good’ in terms of sustainability. While there are areas where the brand can improve, such as implementing water reduction initiatives and ensuring transparency in their supply chain, they are actively taking steps towards creating a more sustainable fashion industry.

By focusing on made-to-order production and local manufacturing, Poppie the Label is minimizing waste and reducing their carbon footprint. Their commitment to fair labour practices and their animal-friendly approach further add to their positive impact on the environment.

As the brand continues to grow, it is hopeful that they will address the areas in which they currently lack evidence of meaningful action. By doing so, Poppie the Label can further enhance their sustainability efforts and inspire others in the fashion industry to follow their lead.

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