Rowan Grey

Rating: Good

Price: $ $ $ $

Location: United States

Official brand website: Visit


Rowan Grey is a brand that focuses on sustainability and environmental consciousness. With a good environment rating and a commitment to using eco-friendly materials, this brand is making strides towards reducing its climate impact and minimizing textile waste. Additionally, Rowan Grey has received a positive labour rating and ensures the payment of a living wage in some parts of its supply chain. While there is room for improvement in its animal welfare practices, the brand is off to a good start with its use of alternative materials and avoidance of animal skins and fur.

Environment Rating

Rowan Grey has been given a ‘good’ environment rating, which indicates its dedication to using eco-friendly materials and reducing its climate impact. The brand employs a high proportion of organic cotton in its manufacturing process, which is a sustainable alternative to conventional cotton that requires less water and eliminates the use of harmful chemicals. This choice helps to limit the amount of water and wastewater used in production, promoting a more sustainable textile industry.

In addition to prioritizing eco-friendly materials, Rowan Grey also manufactures locally. By producing its products close to its target market, the brand reduces the carbon emissions associated with transportation. This local production strategy not only supports the local economy but also further minimizes the brand’s climate impact.

Furthermore, Rowan Grey has implemented a limited production run, which is an effective approach to minimizing textile waste. By producing a limited quantity of each item, the brand ensures that it does not overproduce and contribute to the growing issue of textile waste. This practice aligns with the principles of a circular economy and emphasizes the importance of responsible production and consumption.

Labor Rating

Rowan Grey has received a ‘good’ labor rating, reflecting its commitment to fair labor practices. The brand manufactures its products in-house, which means that the owner oversees the production process and can ensure that fair labor standards are upheld. This hands-on approach allows for better visibility and control over working conditions, ensuring that workers are treated ethically and fairly.

In addition to in-house manufacturing, Rowan Grey traces most of its supply chain. This transparency is crucial in the fashion industry, where labor exploitation and unethical practices can often be hidden. By tracing its supply chain, the brand can identify any potential issues and take necessary actions to rectify them, thus promoting better working conditions and fair treatment for all involved.

One of the standout aspects of Rowan Grey’s labor rating is its commitment to ensuring the payment of a living wage in some parts of its supply chain. A living wage is a wage that allows workers to cover their basic needs and maintain a decent quality of life. By prioritizing the payment of a living wage, Rowan Grey demonstrates its dedication to fair compensation and the well-being of its workers.

Animal Rating

Rowan Grey’s animal rating is ‘it’s a start’, indicating that there is room for improvement in its animal welfare practices. While the brand does not use leather, fur, down, angora, or exotic animal skins, it does utilize wool and recycled exotic animal hair. Wool is often associated with animal cruelty, as the shearing process can be traumatic for sheep if not done properly. However, without evidence of an animal welfare policy, it is difficult to assess Rowan Grey’s specific practices regarding wool sourcing.

On a positive note, the brand does prioritize the use of recycled exotic animal hair. This choice helps to reduce the demand for new animal fibers and promotes a more sustainable approach to fashion. By utilizing recycled materials, Rowan Grey minimizes its impact on animal habitats and reduces the need for exotic animal fur and hair in the industry.

Overall Rating

Rowan Grey has an overall rating of ‘good’, which portrays the brand’s commitment to sustainability and ethical practices. With a focus on using eco-friendly materials, manufacturing locally, and minimizing textile waste, Rowan Grey demonstrates its dedication to reducing its environmental impact. The brand’s commitment to fair labor practices, including in-house manufacturing and the payment of a living wage, further emphasizes its ethical values.

While there is room for improvement in its animal welfare practices, Rowan Grey’s avoidance of animal skins and fur, as well as its use of recycled exotic animal hair, demonstrates an awareness of the need for more sustainable alternatives. With ongoing efforts and a continued focus on sustainability, Rowan Grey has the potential to further enhance its rating and become a leader in the sustainable fashion industry.

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