Maggie Marilyn
Rating: Good
Price: $ $ $ $
Location: New Zealand
Maggie Marilyn is a brand that prioritizes sustainability in its practices. With an environment rating of ‘good’, the brand takes steps to minimize its environmental impact. One of the ways it does this is by using a medium proportion of eco-friendly materials in its production process. By opting for these materials, the brand is able to limit the use of chemicals, water, and wastewater in its manufacturing.
Additionally, Maggie Marilyn is committed to using compostable packaging. This means that once the packaging is discarded, it will naturally decompose and return to the earth, reducing the amount of waste that ends up in landfills. By making this choice, the brand demonstrates its dedication to reducing its overall environmental footprint.
While Maggie Marilyn takes positive steps in terms of its environmental impact, there is no evidence to suggest that it actively works to reduce its carbon and other greenhouse gas emissions in its manufacturing process. Although this is an area where the brand could improve, its use of eco-friendly materials still sets it apart from many other fashion brands.
In terms of labor practices, Maggie Marilyn has a rating of ‘it’s a start’. The brand has implemented a Code of Conduct that covers some of the International Labour Organization’s Four Fundamental Freedoms principles. This means that the brand considers factors such as the freedom of association and the elimination of forced labor when making decisions about its supply chain.
Furthermore, Maggie Marilyn makes an effort to trace most of its supply chain. By having visibility into its suppliers, the brand can ensure that they meet its ethical standards. Additionally, the brand regularly visits most of its suppliers, further reinforcing its commitment to transparency and accountability.
However, one area where Maggie Marilyn’s labor practices could be improved is in ensuring the payment of a living wage throughout its supply chain. While it is unclear whether the brand currently meets this standard, it is an important consideration in promoting fair and sustainable work conditions.
When it comes to animal welfare, Maggie Marilyn earns a rating of ‘good’. The brand does not use fur, leather, exotic animal skin, exotic animal hair, or angora in its products. Instead, it opts for more sustainable alternatives. For example, the brand uses recycled down, which reduces the demand for new down and minimizes the impact on animal populations.
Additionally, Maggie Marilyn uses some wool that is accredited by the ZQ Merino Label. This accreditation ensures that the wool comes from farms that meet specific standards of animal welfare, environmental sustainability, and social responsibility. By opting for this type of wool, the brand supports ethical practices within the wool industry.
Overall, Maggie Marilyn has a rating of ‘good’ in terms of its sustainability efforts. While there is room for improvement in areas such as carbon emissions reduction and ensuring a living wage throughout the supply chain, the brand stands out for its use of eco-friendly materials and commitment to animal welfare. By making conscious choices in these areas, Maggie Marilyn sets an example for other fashion brands to follow.
